The new campaign for the promotion of oranges and clementines in Europe is about to begin. For this initiative, we have been given a budget of €9 million for three years, with contribution from the European Union, the Spanish Ministry of Agriculture, Fisheries and Food and Intercitrus.
A campaign that’s full of new developments:

New countries
The last campaign involved participation from Austria, Belgium, Denmark, Finland, Holland, Ireland and Sweden. Our new campaign is extending its reach to now include three new European Union member states: Poland, Hungary and the Czech Republic.

New creativity
For this campaign, the healthy proposition will be complemented by messages aimed at creating new moments of consumption. “Have a good day!” will be the strapline for the whole campaign.

New media
The new additions to the media mix are the 30, 20 and 10 second television commercials, to be aired in Poland, Hungary and the Czech Republic. In the rest of the countries, we continue to opt for reaching those responsible for household shopping through ads in specialised magazines.