The orange and clementine promotion campaign continues in Europe, and does so with a total budget of 9 million euros over three years, in which the Europen Union, the Spanish Ministry of Agriculture, Fisheries and Food and Intercitrus have collaborated. A campaign that has proved its effectiveness in the post-tests, with excellent results in the recollection of new creativity.

Ten countries

The campaign is taking place in ten countries of European Union: Austria, Belgium, Denmark, Finland, the Netherlands, Ireland, Sweden, Poland, Hungary and the Czech Republic.

Outstanding creativity

The health message has been supported by surprising creativity in which the fruit itself suggests new moments of consumption to us. All of that included under the slogan “Have a nice day!”

The most effective means

Television spots of 30, 20 and 10 seconds, broadcasted in Poland, Hungry and Czech Republic are the great feature of this campaign. In the other countries the message gets to the person responsible for the shopping through in a medium that proves its effectiveness year after year: specialist magazines.