Colour pages inserted in women’s magazines and supplements are a crucial part of the media plan in Austria. In this way, the “Have a nice day!” concept reaches its public through four different copies: four moments of the day in which one can enjoy oranges and clementines.
These items include promotional details that offer the consumer the possibility of writing off for free cookery books by post or through www.orangemoments.com
|
)
)
)
)