The colour ads inserted in women's magazines and supplements are a critical element of our media plan in Belgium. Through this medium, the concept, "Have a good day!" will come to life in four different treatments: four moments of the day to enjoy oranges and clementines.

These ads include promotional stencils informing consumers of the Orange Vacation promotion, directing them to www.orangetrip.net, the website through which consumers can participate in the contest. The prize is a trip for two to a citrus fruit producing area of the European Union.