Colour pages inserted in women’s magazines and supplements are a crucial part of the media plan in the Netherlands. In this way, the “Have a nice day!” concept reaches its public through four different copies: four moments of the day in which one can enjoy oranges and clementines.

These parts include promotional details with information on the Orange Cruise promotion, by accessing www.orangetrip.net, the web site at which consumers can take part in a competition with a Mediterranean cruise for two as a prize.