The campaign to promote oranges and clementines in Europe continues with its total budget of 9 million Euros for three years of campaign that counts with the collaboration of the European Union, the Spanish Ministry of Agriculture, Fisheries and Food and Intercitrus. After the excellent results of our post test, this years campaign continues getting better and better thanks to new, original school promotions - thus focusing on an interesting target group ñ and efficient promotional actions and online campaigns in countries with high internet penetration. .

Ten countries
The campaign is taking place in ten countries of the European Union: Austria, Belgium, Denmark, Finland, the Netherlands, Ireland, Sweden, Poland, Hungary and the Czech Republic.

Outstanding creativity
The health message has been supported by surprising creativity in which the fruit itself suggests new moments of consumption to us. All of that included under the slogan “Have a nice day!”.

The most effective means
Television spots of 30, 20 and 10 seconds, broadcast in Poland, Hungary and the Czech Republic are the great feature of this campaign. In the other countries the message gets to the person responsible for shopping through inserts in a medium that proves its effectiveness year after year: specialist magazines.