Some people who already exist photographer once said that the ability
draw a person has more or less influence on
photography skills a person. Those who have the ability to draw
good enough relatively easy to digest and develop
photographic capabilities. To confirm that opinion, we present
Bruno Mercier, a photographer who has experience working as a
illustrator and animator.
Advertising photography is – from a commercial point of view – very interesting
for photographers. These jobs are very good paid! But are the advertisement succeed?
Henry Ford said: “I know that 50% of our advertisements don’t work, but I don’t
know which half it is?” This is why ads are always tested. The companies present
their advertisements to the people and ask if they understand the ad, recognise
the logo, like the photo and so on. Biggest question is: “Do you remember the
ad?”
Photographers should take photos to remember! Advertising agencies try to find
tools for making ads work better, like: show always blue sky and bright sunlight!
Use colour codes – if the brand colour is green, use only green clothed models!
For car ads make sure to have a sexy lady in the background! And many more
rules for photographers.
Pure nonsense! But this bizarre show to increase advertising effects goes on with
a new tool: NEUROMARKETING.
Test subjects had to watch advertisements whilst in a magnetic resonance tomograph
(MRT) – and lo and behold: their brains lit up! Wow! Nobody knows yet why
they lit up, but market researchers are convinced they have discovered a new line
of business with “the potential to fundamentally revolutionise brand management”,
via “direct access to the consumer’s brain”.
Is that true? I researched myself.
Landscape photography may have been done by everyone who got a
camera. Unique as the factors which photographed the same object, many pictures
produced differently by different photographers. Therefore after
pleased to present landscape photographers from Europe and America, on the occasion
This time we present Alex Soh, a lover of landscape photography
Singapore. His works have a unique, hopefully
can enrich your knowledge landscape photography lovers.
How can we define a good photographer and the really good one’s? that’s usually come out from beginner, especially those who’s starting to be or interested with photo worlds. In depth of their thinking that distinguishes the two. They are
really nice not only to produce good images, but also has
enlightened thought for those who hear it. While
a good chance they might be able to produce good images
but does not have an extraordinary thought.
By coincidence on this occasion we found Mikael Wardhana,
an Indonesian photographer who lives in Australia. For us, Mikael Wardhana meets all the criteria for
a really good photographer. Because in addition to producing
good photograph, he also has
open our mindset. Here’s
Our conversation with him.
What brought you to do photography?
Could you share with us
a little bit of your background
story?