Wanna learn about the classic black and white photography. Experts says begin it with your sense, feel your camera, and learn it from the expert. Here’s our conversation with Rolfe Horn, one of the legendary.

How did you know & learn
photography? Tell us from the
beginning.
My first camera I bought at a garage
sale when I was 8 years old. I was fascinated
with the camera and the photos
it would produce.

What makes you interest on
doing landscape photography?
Please explain. Photographers
doing landscape photography
with so many different reason.
There are some who just want
to re-create the beauty of nature
on photography media, and
some other wan to bring a story
on every picture he/she created.
How about you?

Some people who already exist photographer once said that the ability
draw a person has more or less influence on
photography skills a person. Those who have the ability to draw
good enough relatively easy to digest and develop
photographic capabilities. To confirm that opinion, we present
Bruno Mercier, a photographer who has experience working as a
illustrator and animator.

Advertising photography is – from a commercial point of view – very interesting
for photographers. These jobs are very good paid! But are the advertisement succeed?
Henry Ford said: “I know that 50% of our advertisements don’t work, but I don’t
know which half it is?” This is why ads are always tested. The companies present
their advertisements to the people and ask if they understand the ad, recognise
the logo, like the photo and so on. Biggest question is: “Do you remember the
ad?”
Photographers should take photos to remember! Advertising agencies try to find
tools for making ads work better, like: show always blue sky and bright sunlight!
Use colour codes – if the brand colour is green, use only green clothed models!
For car ads make sure to have a sexy lady in the background! And many more
rules for photographers.
Pure nonsense! But this bizarre show to increase advertising effects goes on with
a new tool: NEUROMARKETING.
Test subjects had to watch advertisements whilst in a magnetic resonance tomograph
(MRT) – and lo and behold: their brains lit up! Wow! Nobody knows yet why
they lit up, but market researchers are convinced they have discovered a new line
of business with “the potential to fundamentally revolutionise brand management”,
via “direct access to the consumer’s brain”.
Is that true? I researched myself.

Hello friends of outer-space!
Do you want to shoot really fantastic
space shots? No problem!
So, what do we need? First of all, a few
sheets of black cardboard. Second, a
“secret explosive powder”. If you like,
you can pretend it’s really dangerous
and take cover behind the sofa… but
it’s only baby powder!
Sprinkle a tablespoon full of baby
powder into the middle of the black
cardboard. If you then blow through a
straw right into the centre of the powder,
you’ll get a wonderful black and
white picture of an explosion. Honest!