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	<title>Photography Reviews &#187; modern</title>
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		<title>Young and succesfull photographer</title>
		<link>http://www.orangefruit.net/2010/06/young-and-succesfull-photographer/</link>
		<comments>http://www.orangefruit.net/2010/06/young-and-succesfull-photographer/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 10:35:59 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[18 years]]></category>
		<category><![CDATA[ability]]></category>
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		<category><![CDATA[Joey Lawrence]]></category>
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		<guid isPermaLink="false">http://www.orangefruit.net/?p=9</guid>
		<description><![CDATA[
Many people say that the ability of a person in photography only determined by age and hours flown. Without intending to support the
or refute these ideas, the opportunity this time we we
presents Joey Lawrence, a photographer who was only 18 years old
that we have the sensitivity, the ability and maturity of thought
a photographer. Through our [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/shot1.JPG" alt="shot1" title="shot1" width="861" height="608" class="aligncenter size-full wp-image-11" /><br />
Many people say that the ability of a person in photography only determined by age and hours flown. Without intending to support the<br />
or refute these ideas, the opportunity this time we we<br />
presents Joey Lawrence, a photographer who was only 18 years old<br />
that we have the sensitivity, the ability and maturity of thought<br />
a photographer. Through our interviews with him, we met some<br />
spontaneous answers are honest, simple but has depth of meaning.<br />
Seeing the work, thinking and extraordinary ability is inspiring<br />
us to bring a positive spirit photography enthusiasts Indonesia<br />
for glass and brave flog myself to try to keep<br />
become even better. <span id="more-9"></span></p>
<p><strong>How did you know photography. Tell us from the beginning.</strong><br />
I made some home movies when I was little about me being chased by dinosaurs&#8230;<br />
Then eventually our family got a digital camera point and shoot when I<br />
was older. Then I shot some local bands for a bit and eventually got bigger clients,<br />
better equipment and more money!</p>
<p><strong>What interesting for you about<br />
photography?</strong><br />
It makes me responsible for capturing<br />
a person and presenting them in one<br />
frame.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/shot3.JPG" alt="shot3" title="shot3" width="570" height="612" class="aligncenter size-full wp-image-13" /><br />
<strong>What makes you love travel photography?</strong><br />
Eating all the peanuts on the flights to<br />
the locations.</p>
<p><strong>When shooting travel photography.<br />
What do you want to<br />
achieved or must be achieved?</strong><br />
I am not looking so much for a photojournalistic<br />
image, I am looking for a<br />
dignified portrait. The same thought<br />
process goes to a subject in a travel<br />
portrait as a commercial portrait. I do<br />
not believe in separating style based<br />
on the subject.</p>
<p><strong>In both technical &#038; non technical<br />
aspect, what is the most<br />
important thing on doing travel<br />
photography.</strong><br />
Putting the technical things at the<br />
back of your head only, so you may use<br />
them but are not distracted by them&#8230;<br />
and of course making a portrait with<br />
dignity.</p>
<p><strong>On Non photography aspect,<br />
what should people learn or pay<br />
attention more to be a good<br />
travel photographer.</strong><br />
Learn the story of their subject, what<br />
they believe in, or at least something<br />
small about them.</p>
<p><strong>What triggering you to create a<br />
picture?</strong><br />
It is the thing that fuels my journeys,<br />
without photography I would not be<br />
pushed to meet the interesting people<br />
I do, or see the beautiful places I see. I<br />
am very blessed to have the opportunities<br />
I have.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/shot2.JPG" alt="shot2" title="shot2" width="863" height="559" class="aligncenter size-full wp-image-12" /><br />
<strong>When photography are growing<br />
faster. So many photographer<br />
have an identically the same<br />
style &#038; character. What should<br />
a photographer do to get still<br />
unique &#038; distinct?</strong><br />
It is very important to first spend some<br />
time viewing work, learning technicalities,<br />
and learning but it is also just as<br />
important to forget all about other<br />
people’s photography, and ignore the<br />
industry of it completely. When you do<br />
this, you can take a picture more honest<br />
to your vision.</p>
<p><strong>You also shoot commercial &#038;<br />
portraiture. What’s interesting<br />
about those two?</strong><br />
A new challenge every shoot.</p>
<p><strong>Which one do you like doing it<br />
most, travel photography, commercial<br />
photography or portraiture?<br />
Why?</strong><br />
I like my personal work better because I<br />
have more control over my subjects.</p>
<p><strong>What kind of photo deserved<br />
labeled as a good photo?</strong><br />
A good photo is an image that makes<br />
another photographer jealous of<br />
course!</p>
<p><strong>Share us some practical tips on<br />
making a good photos.</strong><br />
Make a lot of mistakes and experiment<br />
with everything you can.</p>
<p><strong>Not many young photographer<br />
or even they who older than you<br />
have better capability and confidence<br />
on photography. Share us<br />
some tips to at least be better on<br />
those aspect.</strong><br />
I think the best and most successful<br />
photographers are always confident<br />
but also trustworthy. If someone<br />
doesn’t trust you, they will not be able<br />
to make a good photo with you and<br />
the quality will suffer because of it. A<br />
good photographer takes time out of<br />
shooting, and adds time into investigating.</p>
<p><a href="http://www.fastcashonline.com" target="_blank">payday loan</a></p>
<img src="http://www.orangefruit.net/?ak_action=api_record_view&id=9&type=feed" alt="" />]]></content:encoded>
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		</item>
		<item>
		<title>HOLYWOOD AND MY REFRIGERATOR by Thomas Herbrich</title>
		<link>http://www.orangefruit.net/2010/01/holywood-and-my-refrigerator-by-thomas-herbrich/</link>
		<comments>http://www.orangefruit.net/2010/01/holywood-and-my-refrigerator-by-thomas-herbrich/#comments</comments>
		<pubDate>Sun, 03 Jan 2010 16:17:05 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[aid]]></category>
		<category><![CDATA[Arnold Bocklin]]></category>
		<category><![CDATA[balloon]]></category>
		<category><![CDATA[boat]]></category>
		<category><![CDATA[boats]]></category>
		<category><![CDATA[bottom]]></category>
		<category><![CDATA[brother]]></category>
		<category><![CDATA[brother markus]]></category>
		<category><![CDATA[burial]]></category>
		<category><![CDATA[burial chamber]]></category>
		<category><![CDATA[care]]></category>
		<category><![CDATA[cedar]]></category>
		<category><![CDATA[cedar trees]]></category>
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		<category><![CDATA[Death]]></category>
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		<category><![CDATA[didn]]></category>
		<category><![CDATA[difference]]></category>
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		<category><![CDATA[entertainer]]></category>
		<category><![CDATA[everything]]></category>
		<category><![CDATA[example]]></category>
		<category><![CDATA[fair]]></category>
		<category><![CDATA[front]]></category>
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		<category><![CDATA[image]]></category>
		<category><![CDATA[image processing]]></category>
		<category><![CDATA[Island]]></category>
		<category><![CDATA[Isle]]></category>
		<category><![CDATA[landscape]]></category>
		<category><![CDATA[light]]></category>
		<category><![CDATA[little model]]></category>
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		<category><![CDATA[macro]]></category>
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		<category><![CDATA[nine days]]></category>
		<category><![CDATA[original]]></category>
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		<category><![CDATA[year]]></category>

		<guid isPermaLink="false">http://www.orangefruit.net/?p=50</guid>
		<description><![CDATA[Today I want to speak about a big production, which I made free of commission. A
new version of “The Isle of the Death”. This is a famous painting by Arnold Bocklin
from the year 1893.


What I didn’t want, though, was a mere copy – it should serve as an example on
which to build new ideas. I [...]]]></description>
			<content:encoded><![CDATA[<p>Today I want to speak about a big production, which I made free of commission. A<br />
new version of “The Isle of the Death”. This is a famous painting by Arnold Bocklin<br />
from the year 1893.<br />
<img src="http://www.orangefruit.net/wp-content/uploads/2010/01/holy1.JPG" alt="holy1" title="holy1" width="474" height="261" class="aligncenter size-full wp-image-54" /><span id="more-50"></span><br />
<img src="http://www.orangefruit.net/wp-content/uploads/2010/01/holy2.JPG" alt="holy2" title="holy2" width="591" height="373" class="aligncenter size-full wp-image-53" /><br />
What I didn’t want, though, was a mere copy – it should serve as an example on<br />
which to build new ideas. I love turning things around, shifting meanings. If Bocklin’s<br />
“Isle of the Dead” symbolises a large burial chamber, then I wanted to find a<br />
counterpoint, and what could be more to the contrary than a jingling merry-goround<br />
and a balloon seller?</p>
<p>How to do such a photo? It’s a mixture<br />
of Hollywood-like techniques – and<br />
simple tricks. First, we built an almost(!)<br />
exact miniature model of the island.<br />
A perfect reproduction would have<br />
turned it into a “find the 10 differences”<br />
picture &#8230; not what I had in mind! We<br />
spent nine days working on the model<br />
of the rocks. It is made by Styrofoam<br />
and is coated with cement.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2010/01/holy3.JPG" alt="holy3" title="holy3" width="574" height="389" class="aligncenter size-full wp-image-56" /></p>
<p>As I couldn’t find any<br />
cedar trees like the ones<br />
in the original, I took pictures<br />
of some poplars and<br />
“cedared” them with the<br />
aid of image processing.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2010/01/holy4.JPG" alt="holy4" title="holy4" width="357" height="627" class="aligncenter size-full wp-image-58" /><br />
<img src="http://www.orangefruit.net/wp-content/uploads/2010/01/holy5.JPG" alt="holy5" title="holy5" width="591" height="340" class="aligncenter size-full wp-image-59" /></p>
<p>In the original, a boat is<br />
moving towards the island,<br />
so my idea was for<br />
a balloon-selling page<br />
– and who better for the<br />
role than Markus? – to<br />
be sailing away from the<br />
island. The only hitch<br />
was finding a suitable<br />
wooden boat, because<br />
here we have only glassfiber<br />
boats. I was lucky &#8211; I<br />
found one in a souvenir<br />
shop, a little model of<br />
30cm.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2010/01/holy6.JPG" alt="holy6" title="holy6" width="379" height="224" class="aligncenter size-full wp-image-60" /></p>
<p>Finding a merry-go-round was the next<br />
challenge. I spent ages searching for<br />
something suitable, and finally found<br />
one in Paris. However, once it was<br />
edited into the picture I realised that<br />
it was far too pompous and practically<br />
eclipsed the other elements. I<br />
finally found what I was looking for at<br />
a historical fair: a small, cosy, steamdriven<br />
merry-go-round. Perfect! I had<br />
to improve that photo a lot, see the<br />
difference:<br />
My brother<br />
Markus is a<br />
real entertainer,<br />
so he<br />
was perfect<br />
as the balloon<br />
page.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2010/01/holy7.JPG" alt="holy7" title="holy7" width="267" height="399" class="aligncenter size-full wp-image-61" /></p>
<p>Now the photo was nearly finished, but I needed the reflection of the entire scene<br />
in the water! We have software for producing this effect, but it is not good enough<br />
for my needs. And here comes a very simple tool, to get the perfect reflection in<br />
the water: my refrigerator! Most of the refrigerators have a sheet of “ribbled” glass<br />
in the bottom (how is yours?).</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2010/01/holy8.JPG" alt="holy8" title="holy8" width="394" height="365" class="aligncenter size-full wp-image-62" /></p>
<p>I put this sheet of glass on a black paper in front of my monitor (if you try this,<br />
take care of not damaging the monitor screen!). The “Island of the Death” scene<br />
reflected perfectly in the sheet of glass. I only had to photograph it with a high<br />
f-stop (f22, because it is a macro shot and I wanted to have everything sharp).<br />
I love those simple tricks!<br />
Let there be Light!</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2010/01/holy9.JPG" alt="holy9" title="holy9" width="722" height="518" class="aligncenter size-full wp-image-63" /></p>
<img src="http://www.orangefruit.net/?ak_action=api_record_view&id=50&type=feed" alt="" />]]></content:encoded>
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		</item>
		<item>
		<title>Fashion Photography &#8211; part2 (How to get inside)</title>
		<link>http://www.orangefruit.net/2009/12/fashion-photography-part2-how-to-get-inside/</link>
		<comments>http://www.orangefruit.net/2009/12/fashion-photography-part2-how-to-get-inside/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 06:39:58 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Fashion Photography]]></category>
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		<category><![CDATA[Aim]]></category>
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Lachapelle]]></category>
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		<category><![CDATA[form]]></category>
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		<guid isPermaLink="false">http://www.orangefruit.net/?p=5</guid>
		<description><![CDATA[In the previous post we had discuss with Mike Wardhana about basic fashion photography, today we&#8217;ll review how to get inside the business.

Share us some tips on how to
discover our distinct personal
style in our work.
This is probably the question I cannot
answer for you. If you are doing any
form of art whole-heartedly over a long
period of [...]]]></description>
			<content:encoded><![CDATA[<p>In the previous post we had discuss with Mike Wardhana about basic fashion photography, today we&#8217;ll review how to get inside the business.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/fash10.JPG" alt="fash10" title="fash10" width="776" height="497" class="aligncenter size-full wp-image-41" /><br />
<strong>Share us some tips on how to<br />
discover our distinct personal<br />
style in our work.</strong><br />
This is probably the question I cannot<br />
answer for you. If you are doing any<br />
form of art whole-heartedly over a long<br />
period of time, you are actually doing<br />
a study about yourself. It is a journey<br />
of discovering who you really are in<br />
person, the deepest, unseen fragments<br />
of yourself. <span id="more-5"></span><br />
When you have a body of work in<br />
which people can recognize you<br />
through, you’ve successfully formulated<br />
your style. So keep on doing<br />
your art and reflect back on your own<br />
work continuously. It is a journey and it<br />
won’t happen overnight.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/fash12.JPG" alt="fash12" title="fash12" width="446" height="287" class="aligncenter size-full wp-image-42" /><br />
<img src="http://www.orangefruit.net/wp-content/uploads/2009/12/fash11.JPG" alt="fash11" title="fash11" width="441" height="287" class="aligncenter size-full wp-image-43" /><br />
<strong>Share with us also the mindset &#038;<br />
habits that we should have to be<br />
up to date to the current trend.</strong><br />
(I don’t quite understand this question)<br />
Look at other photographers work and<br />
study them carefully. Question them<br />
why, why and why? Why are they good<br />
or why are they not good?<br />
Find a few artists whose work inspires<br />
you the most and move towards that<br />
direction.<br />
Now I’m not talking about the work of<br />
Joe the photographer from around the<br />
corner here. You should be looking at<br />
world’s best photographers’ work to<br />
inspire you. Aim high and it is okay to<br />
be a little bit ambitious, because that’s<br />
what will take you far.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/fash13.JPG" alt="fash13" title="fash13" width="390" height="286" class="aligncenter size-full wp-image-48" /><br />
<strong>What words describe your work<br />
best?</strong><br />
If I can only choose one word, it would<br />
be the word ‘sultry’.<br />
Sure I have made many non-feminine<br />
images but I always tend to fall back<br />
to my own nature &#8211; soft, feminine, and<br />
sultry.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/fash17.JPG" alt="fash17" title="fash17" width="344" height="441" class="aligncenter size-full wp-image-44" /><br />
<strong>In your opinion, what makes a<br />
great fashion photographer?</strong><br />
If we look back, the iconic fashion<br />
photographers have always been those<br />
who can reflect and respond to the<br />
social issue happening in their era. And<br />
they dare to respond to that controversially.<br />
Helmut Newton is one good<br />
example for this. And we have photographers<br />
like Steven Meisel and David<br />
Lachapelle in our time now.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/fash16.JPG" alt="fash16" title="fash16" width="664" height="447" class="aligncenter size-full wp-image-45" /><br />
<strong>And whats the definition of<br />
“great image” for you?</strong><br />
Oh wow, it’s like asking what is the definition<br />
of delicious food! Everyone will<br />
have different opinions about this.<br />
But art is about self-expression and it<br />
is something that comes from inside<br />
the creator’s feeling. So it works on a<br />
personal level. Hence, in my opinion,<br />
a piece of art is great when it is able to<br />
evoke the emotion of the viewer.<br />
This applies to photography. If you can<br />
create an image that can evoke the<br />
emotion of the viewer, whether it is<br />
love, sadness, grief, awe, or even anger<br />
or whatever it may be, you have made<br />
a great image. And an image with emotional<br />
level impact like that will not be<br />
forgotten easily.<br />
A great image has to work on a deeper<br />
level than just being ‘eye candy’, like a<br />
postcard photo that you will forget in<br />
no time at all.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/fash15.JPG" alt="fash15" title="fash15" width="341" height="442" class="aligncenter size-full wp-image-46" /><br />
<img src="http://www.orangefruit.net/wp-content/uploads/2009/12/fash14.JPG" alt="fash14" title="fash14" width="341" height="440" class="aligncenter size-full wp-image-47" /><br />
<strong>Could you share with us, beginners,<br />
how to learn photography<br />
effectively?</strong><br />
I think when you start learning photography<br />
there are a few things that<br />
you have to do. You have to start by<br />
learning the basic camera operations<br />
like shutter speed, aperture, white<br />
balance, ISO, etc. You really need to<br />
get very familiar with these. Also, learn<br />
about what different focal length of the<br />
lens have different effects on your image.<br />
And finally and most importantly,<br />
learn how to use artificial light sources,<br />
flashes and tungsten.<br />
This is photography not cameragraphy,<br />
so please stop wasting time arguing<br />
about which camera is the best and<br />
which lens is the sharpest. Many photographers<br />
spend way too much time<br />
discussing about their equipment. My<br />
advice is, to buy the equipment that<br />
you can afford and get over it and start<br />
shooting. Working professional photographers<br />
treat their cameras as a tool<br />
to create their work, just like a painter<br />
uses a brush to paint.<br />
After you pass that basic stage, you<br />
need to learn how to make striking<br />
images more than just correctly exposed<br />
or correctly composed. This is the<br />
stage where you have to think a lot and<br />
prepare a lot before you shoot. Learn<br />
about colours, learn about light, and<br />
most importantly learn about making<br />
conceptual images.<br />
And the last stage, which I have discussed<br />
before, is finding your work style.<br />
This won’t happen overnight and will<br />
take many years on the field to develop.</p>
<img src="http://www.orangefruit.net/?ak_action=api_record_view&id=5&type=feed" alt="" />]]></content:encoded>
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		</item>
		<item>
		<title>Fashion fotography</title>
		<link>http://www.orangefruit.net/2009/12/fashion-fotography/</link>
		<comments>http://www.orangefruit.net/2009/12/fashion-fotography/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 06:35:47 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.orangefruit.net/?p=3</guid>
		<description><![CDATA[
How can we define a good photographer and the really good one&#8217;s? that&#8217;s usually come out from beginner, especially those who&#8217;s starting to be or interested with photo worlds. In depth of their thinking that distinguishes the two. They are
really nice not only to produce good images, but also has
enlightened thought for those who hear [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/fash6.JPG" alt="fash6" title="fash6" width="400" height="506" class="aligncenter size-full wp-image-33" /><br />
How can we define a good photographer and the really good one&#8217;s? that&#8217;s usually come out from beginner, especially those who&#8217;s starting to be or interested with photo worlds. In depth of their thinking that distinguishes the two. They are<br />
really nice not only to produce good images, but also has<br />
enlightened thought for those who hear it. While<br />
a good chance they might be able to produce good images<br />
but does not have an extraordinary thought.<br />
By coincidence on this occasion we found Mikael Wardhana,<br />
an Indonesian photographer who lives in Australia. For us, Mikael Wardhana meets all the criteria for<br />
a really good photographer. Because in addition to producing<br />
good photograph, he also has<br />
open our mindset. Here&#8217;s<br />
Our conversation with him.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/fash1.JPG" alt="fash1" title="fash1" width="333" height="216" class="aligncenter size-full wp-image-38" /><br />
<img src="http://www.orangefruit.net/wp-content/uploads/2009/12/fash2.JPG" alt="fash2" title="fash2" width="305" height="216" class="aligncenter size-full wp-image-37" /><br />
<strong>What brought you to do photography?</strong><br />
Could you share with us<br />
a little bit of your background<br />
story? <span id="more-3"></span><br />
My passion for the creative world started<br />
when I was very young. Of course, at<br />
that time, I didn’t know anything about<br />
photography. Our family had one camera<br />
and it was this beautiful vintage<br />
Voightlander. At the age of about 4, I<br />
broke that camera into small pieces.<br />
Obviously after that I was grounded;<br />
not allowed to touch another camera<br />
(hahahaha), at least not until I was old<br />
enough to learn.<br />
I liked drawing a lot when I was<br />
younger and in particular, drawing<br />
female figure. I know most kids love to<br />
draw, however I was much more obsessed<br />
with it than the other kids were.<br />
I hardly paid any attention in class; I<br />
just drew and drew and drew. Which<br />
obviously got me into trouble many<br />
times with the teachers. (hahahaha).<br />
So, suffice to say I have always loved<br />
and admired the female figure since an<br />
early age.<br />
My dad started teaching me how<br />
to use a camera correctly when I<br />
was about ten. It was a 1978 Canon<br />
Rangefinder. This time I didn’t break it<br />
into pieces and I started learning what<br />
aperture was and what shutter speed<br />
was, etc. But unfortunately, the cost of<br />
buying films and developing them was<br />
too expensive and so I had to stop.<br />
In 2003, I finally bought my first camera.</p>
<p>It was this plastic low-end 35mm<br />
SLR but it was enough to make me<br />
feel over-the-moon. I bought a bunch<br />
of expired films and soon after that I<br />
couldn’t stop snapping almost anything<br />
and everything. But at that time<br />
I didn’t know that it was a start of a<br />
brand new exciting journey in my life.<br />
How did you learn photography?<br />
Did you have a formal education<br />
in photography?<br />
Yes, I decided to take the full plunge<br />
into photography in 2006 and I completed<br />
a ‘Bachelor of Art in Photography’<br />
degree at RMIT University, Australia.<br />
It was here that I went from being<br />
a “weekend warrior” to a professional<br />
photographer.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/fash3.JPG" alt="fash3" title="fash3" width="360" height="238" class="aligncenter size-full wp-image-36" /><br />
<img src="http://www.orangefruit.net/wp-content/uploads/2009/12/fash4.JPG" alt="fash4" title="fash4" width="327" height="239" class="aligncenter size-full wp-image-35" /><br />
<strong>What is it about fashion photography<br />
that fascinates you?</strong><br />
In one word, women.<br />
As I’ve explained before, since I was<br />
very young I have always been attracted<br />
to women and admired their beauty<br />
and complexity. So I guess I’m doing<br />
fashion photography because it is what<br />
my personality responds to.<br />
Fashion photography is the closest<br />
sibling to movie making. This is one<br />
genre of photography where you can<br />
go pretty crazy with your ideas. One<br />
thing that fashion photography is not<br />
about, is documenting reality. Fashion<br />
photography is never about reality.<br />
It is about fantasy and story telling.<br />
Very much like building a script for a<br />
fictional movie.<br />
You build your concept, create the<br />
characters and put them into a set, and<br />
then you direct the shoot. So you are<br />
creating images &#8211; not documenting<br />
reality. And that’s what fashion photography<br />
is all about.<br />
And that is exactly why I love fashion<br />
photography; the dynamic nature of<br />
it. There is always something new for<br />
every photo shoot. Developing new<br />
concepts, going to new places, new<br />
challenges and meeting new and<br />
exciting people. I just can’t ask for any<br />
better job.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/fash5.JPG" alt="fash5" title="fash5" width="181" height="235" class="aligncenter size-full wp-image-34" /><br />
<strong>Fashion photography seems to<br />
be the choice of many young<br />
photographers nowadays. Could<br />
you share some thoughts on this?</strong><br />
There are many reasons for this I think.<br />
There is a general perception that<br />
fashion photography is the “coolest”<br />
genre in photography. People think<br />
that being a fashion photographer is<br />
so glamorous and you get to hang out<br />
with beautiful girls all the time.<br />
When you tell people that you are a still<br />
life photographer for example, they will<br />
respond “ahhhh okay” (with a bland<br />
looking expression) but if you say<br />
that you are a fashion photographer,<br />
suddenly people’s reactions change to<br />
“wow”. I think this perception is really<br />
distorted because I believe fashion<br />
photography is no more or less difficult<br />
compared to any other genre. But I will<br />
let you have your own opinion on that.<br />
The problem now is that there are so<br />
many other “fashion photographers”<br />
out there who are doing it for the<br />
wrong reasons. What they are doing is<br />
actually very degrading. They just want<br />
to shoot partially or fully nude girls and<br />
basically take advantage of them.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/fash7.JPG" alt="fash7" title="fash7" width="299" height="220" class="aligncenter size-full wp-image-32" /><br />
<img src="http://www.orangefruit.net/wp-content/uploads/2009/12/fash8.JPG" alt="fash8" title="fash8" width="167" height="219" class="aligncenter size-full wp-image-31" /><br />
<strong>Like what I mentioned before,<br />
there are a lot more fashion photographers<br />
out there nowadays.<br />
Do you think in general their<br />
quality is growing as fast as their<br />
number?</strong><br />
I don’t believe I am in a position to generalize<br />
and judge the quality of other<br />
young fashion photographers out<br />
there. But just like anything else, there<br />
is a hierarchy that goes like a pyramid.<br />
The quality photographers become<br />
fewer and fewer as it gets closer to the<br />
top.</p>
<p><strong>When you are shooting fashion,<br />
what are your goals? What do<br />
you want to achieve and why?</strong><br />
It depends on the project, I suppose.<br />
But in general, a successful shoot for<br />
me is when every component of the<br />
shoot falls right into place. They have<br />
to feel right and “believable”, not forced<br />
nor over-the-top. It has to have this<br />
feeling of elegance.<br />
First the concept has to be striking, the<br />
photography technique used has to<br />
be appropriate for the concept (more<br />
complicated doesn’t mean its going to<br />
be better), the styling has to be great,<br />
makeup has to be neat and flawless,<br />
and the model has to make the audience<br />
believe that she is the character<br />
we are trying to portray.<br />
After the shoot, my team and myself<br />
will look closely at the images. If they<br />
strike us, it means we have exceeded<br />
our own expectation. And hence, it is<br />
successful. So we use a lot of “feeling”<br />
here. After all, it’s not something we<br />
can measure.<br />
And obviously, a successful shoot also<br />
means it has to exceed the client’s<br />
expectation.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/fash9.JPG" alt="fash9" title="fash9" width="305" height="217" class="aligncenter size-full wp-image-30" /><br />
<strong>Tell us what is the most difficult<br />
part you normally encounter<br />
when conducting a fashion shoot?</strong><br />
Being a fashion photographer is like<br />
being a captain of a ship with a large<br />
crew. It is a big responsibility to carry.<br />
There are a lot of decisions to make<br />
that will eventually determine the success<br />
of the photo shoot.<br />
I am faced with various options and I<br />
have to make decisions all throughout<br />
the process. Whether it is in the<br />
pre-production stage, when shooting,<br />
or when post-producing the images.<br />
And when a huge amount of money is<br />
at stake, making a wrong decision can<br />
be disastrous. And fashion shoots are<br />
almost always very expensive to run.<br />
So failure is really not an option. The<br />
pressure is high.<br />
So I guess the most difficult part of<br />
being a fashion photographer is to be<br />
a Captain who can drive the team to<br />
success every time under any circumstance;<br />
even when things are going<br />
against you. And have you heard the<br />
saying “You are only as good as your<br />
last job!”</p>
<p><strong>Check out the next part of this discussion.</strong></p>
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