Digital technology made photography more simple and effective, and it became low cost, because you could immediately edit your photo. Each person can easily take pictures and immediately evaluate it in seconds. This encouraged many people with camera up the courage to offer themselves as a wedding photographer. Unfortunately, although we could easily find a wedding photographer, but the quality never lie, as we found it very difficult to find the unique one.

Most of that “accidentally” photographers forget that emotion is an important part of a wedding photo. No wonder many wedding pictures that look nice visually but failed to tell the important moments and emotions that the main ingredients
from a wedding photo.

Wanna learn about the classic black and white photography. Experts says begin it with your sense, feel your camera, and learn it from the expert. Here’s our conversation with Rolfe Horn, one of the legendary.

How did you know & learn
photography? Tell us from the
beginning.
My first camera I bought at a garage
sale when I was 8 years old. I was fascinated
with the camera and the photos
it would produce.

It seems that you love doing black &
white photography, Please explain
why.
I believe black and white is immediately
more mysterious because we
see in color all the time. It is also more
subjective. I think it is quieter and more
calm than color. I like to print all my
own work and I can interpret black and
white very subjectively in the darkroom.
It is a personal preference.

What makes you interest on
doing landscape photography?
Please explain. Photographers
doing landscape photography
with so many different reason.
There are some who just want
to re-create the beauty of nature
on photography media, and
some other wan to bring a story
on every picture he/she created.
How about you?

Advertising photography is – from a commercial point of view – very interesting
for photographers. These jobs are very good paid! But are the advertisement succeed?
Henry Ford said: “I know that 50% of our advertisements don’t work, but I don’t
know which half it is?” This is why ads are always tested. The companies present
their advertisements to the people and ask if they understand the ad, recognise
the logo, like the photo and so on. Biggest question is: “Do you remember the
ad?”
Photographers should take photos to remember! Advertising agencies try to find
tools for making ads work better, like: show always blue sky and bright sunlight!
Use colour codes – if the brand colour is green, use only green clothed models!
For car ads make sure to have a sexy lady in the background! And many more
rules for photographers.
Pure nonsense! But this bizarre show to increase advertising effects goes on with
a new tool: NEUROMARKETING.
Test subjects had to watch advertisements whilst in a magnetic resonance tomograph
(MRT) – and lo and behold: their brains lit up! Wow! Nobody knows yet why
they lit up, but market researchers are convinced they have discovered a new line
of business with “the potential to fundamentally revolutionise brand management”,
via “direct access to the consumer’s brain”.
Is that true? I researched myself.