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	<title>Photography Reviews &#187; Photographers</title>
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	<link>http://www.orangefruit.net</link>
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		<title>Capturing Love and Emotion</title>
		<link>http://www.orangefruit.net/2011/02/capturing-love-and-emotion/</link>
		<comments>http://www.orangefruit.net/2011/02/capturing-love-and-emotion/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 14:41:14 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[courage]]></category>
		<category><![CDATA[digital technology]]></category>
		<category><![CDATA[emotion]]></category>
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		<category><![CDATA[excuse]]></category>
		<category><![CDATA[human desire]]></category>
		<category><![CDATA[James Ruane]]></category>
		<category><![CDATA[lightbulb]]></category>
		<category><![CDATA[myriad]]></category>
		<category><![CDATA[photo photography]]></category>
		<category><![CDATA[Photographers]]></category>
		<category><![CDATA[possibilities]]></category>
		<category><![CDATA[red tape]]></category>
		<category><![CDATA[richness]]></category>
		<category><![CDATA[shallow levels]]></category>
		<category><![CDATA[veils]]></category>
		<category><![CDATA[wedding photo]]></category>
		<category><![CDATA[wedding photographer]]></category>
		<category><![CDATA[wedding photography]]></category>

		<guid isPermaLink="false">http://www.orangefruit.net/?p=243</guid>
		<description><![CDATA[Digital technology made photography more simple and effective, and it became low cost, because you could immediately edit your photo. Each person can easily take pictures and immediately evaluate it in seconds. This encouraged many people with camera up the courage to offer themselves as a wedding photographer. Unfortunately, although we could easily find a [...]]]></description>
			<content:encoded><![CDATA[<p>Digital technology made photography more simple and effective, and it became low cost, because you could immediately edit your photo. Each person can easily take pictures and immediately evaluate it in seconds. This encouraged many people with camera up the courage to offer themselves as a wedding photographer. Unfortunately, although we could easily find a wedding photographer, but the quality never lie, as we found it very difficult to find the unique one.</p>
<p>Most of that &#8220;accidentally&#8221; photographers forget that emotion is an important part of a wedding photo. No wonder many wedding pictures that look nice visually but failed to tell the important moments and emotions that the main ingredients<br />
from a wedding photo.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2011/02/wed2.JPG" alt="wed2" title="wed2" width="761" height="576" class="alignnone size-full wp-image-244" /><br />
<span id="more-243"></span><br />
Photography is an incredible excuse to be invited behind the veils most of us form between ourselves and the world. No matter how jaded or guarded a person may become, it is the most basic and fundamental human desire to be seen. Because of the layers and layers of social and cultural ‘red tape’, most of the seeing we have of one another exists<br />
only on the most shallow levels.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2011/02/wed1.JPG" alt="wed1" title="wed1" width="842" height="586" class="alignnone size-full wp-image-245" /></p>
<p>Every time there is a true, genuine seeing of human being, however, a door to an unequalled richness opens, and a myriad of possibilities opens. seeing people on a base level and seeing to the core of them is the difference between seeing a lightbulb turned off and one brightly lit and glowing. and the light they give back changes things.</p>
<p>Learned that the best way to invite your portrait subject to be genuine with you, was to be genuine with them. everyone<br />
has a genuine side to them, so even if they’re not showing it, you know it’s in there somewhere, if you can only find how to see it.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2011/02/wed3.JPG" alt="wed3" title="wed3" width="827" height="614" class="alignnone size-full wp-image-246" /></p>
<p>If you&#8217;re looking for the best one, <a href="http://www.jamesruane.co.uk/" target="_blank">James Ruane Wedding Photography</a> is one of the recommendation.</p>
<img src="http://www.orangefruit.net/?ak_action=api_record_view&id=243&type=feed" alt="" />]]></content:encoded>
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		</item>
		<item>
		<title>ROLFE HORNE lens, Make World Prettier</title>
		<link>http://www.orangefruit.net/2010/06/rolfe-horne-lens-make-world-prettier/</link>
		<comments>http://www.orangefruit.net/2010/06/rolfe-horne-lens-make-world-prettier/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 09:27:30 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Classic Photography]]></category>
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		<guid isPermaLink="false">http://www.orangefruit.net/?p=16</guid>
		<description><![CDATA[Wanna learn about the classic black and white photography. Experts says begin it with your sense, feel your camera, and learn it from the expert. Here&#8217;s our conversation with Rolfe Horn, one of the legendary.

How did you know &#038; learn
photography? Tell us from the
beginning.
My first camera I bought at a garage
sale when I was 8 [...]]]></description>
			<content:encoded><![CDATA[<p>Wanna learn about the classic black and white photography. Experts says begin it with your sense, feel your camera, and learn it from the expert. Here&#8217;s our conversation with Rolfe Horn, one of the legendary.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/rolfe8.JPG" alt="rolfe8" title="rolfe8" width="391" height="373" class="aligncenter size-full wp-image-23" /></p>
<p><strong>How did you know &#038; learn<br />
photography? Tell us from the<br />
beginning.</strong><br />
My first camera I bought at a garage<br />
sale when I was 8 years old. I was fascinated<br />
with the camera and the photos<br />
it would produce.<span id="more-16"></span> I was only able to<br />
photograph a few rolls of film with that<br />
camera because my $2/week allowance<br />
wouldn’t cover the costs. When I<br />
was 14, I rediscovered photography. I<br />
had a paper route so I could afford the<br />
costs. I initially wanted to photograph<br />
my friends doing skateboard stunts,<br />
though after I built a darkroom when I<br />
was 15 I really got into black and white<br />
and began photographing the landscape<br />
as well.</p>
<p><strong>What makes you do photography?<br />
What interesting about it?</strong><br />
Photography is a meditative ritual for<br />
me. The consistent pace of life at home<br />
can be somewhat overwhelming, so<br />
going out to photograph is like a vacation.<br />
I get in the car, drive somewhere,<br />
then hike around to see if I can find<br />
something interesting to photograph.<br />
I have always been interested in the<br />
landscape, as I like to travel. Be it<br />
driving down the Pacific Coast Highway<br />
to Big Sur, or traveling abroad, I<br />
find it very enriching to see the world<br />
and find unique perspectives of the<br />
scenery.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/rolfe4.JPG" alt="rolfe4" title="rolfe4" width="601" height="598" class="aligncenter size-full wp-image-27" /><br />
<img src="http://www.orangefruit.net/wp-content/uploads/2009/12/rolfe5.JPG" alt="rolfe5" title="rolfe5" width="601" height="606" class="aligncenter size-full wp-image-26" /><br />
<strong>You learn photography from<br />
analog era. What is the different<br />
between the analog photographer<br />
era and photographers<br />
who learn photography on<br />
digital era?</strong><br />
I think working traditionally (analog)<br />
requires much more patience. Nothing<br />
is immediate when working traditionally.<br />
With digital, one can see the<br />
results on the screen of the camera<br />
immediately, while working with film,<br />
one must develop the film in the darkroom<br />
(which my be half a world away if<br />
traveling) What I can do in photoshop<br />
in 5 minutes may take 5 or more hours<br />
in the darkroom.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/rolfe6.JPG" alt="rolfe6" title="rolfe6" width="437" height="450" class="aligncenter size-full wp-image-25" /><br />
<strong>Which one do you like better,<br />
digital photos or analog photos?<br />
Tell us the reason</strong><br />
I prefer analog photography. The<br />
power of a photograph is that it<br />
represents reality. A certain reality. By<br />
keeping with traditional methods, the<br />
chain from the scene in front of the<br />
camera to the film to the final print is<br />
totally linked together. If I used digital<br />
imaging in the process, the element of<br />
reality is erased, discrediting the true<br />
power of a photograph. This is because<br />
once in the digital arena, one can<br />
manipulate a scene so easily, like the<br />
way Hollywood makes sci-fi or fantasy<br />
movies using digital techniques.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/rolfe7.JPG" alt="rolfe7" title="rolfe7" width="607" height="585" class="aligncenter size-full wp-image-24" /><br />
<strong>You had assisted some commercial<br />
photographer &#038; fine art<br />
photographer. What the different<br />
between the two of them in<br />
term of characteristic &#038; mindset?</strong><br />
A commercial photographer is working<br />
from without (take a photo of this<br />
product for company), while a fine art<br />
photographer is working from within<br />
(I like this so I will photograph this).<br />
Does that make sense to you?</p>
<p><strong>Some people said that black<br />
&#038; white photo is easier to be<br />
looked good compared to color<br />
photo. Do you agree on this? Tell<br />
us the reason.</strong><br />
I think either will look good if done correctly.<br />
B&#038;W is removed one level from<br />
reality because of the monochrome<br />
nature. Humans generally see in color,<br />
so that may explain why a B&#038;W print<br />
may be more compelling to view.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/rolfe8.JPG" alt="rolfe8" title="rolfe8" width="391" height="373" class="aligncenter size-full wp-image-23" /><br />
<img src="http://www.orangefruit.net/wp-content/uploads/2009/12/rolfe9.JPG" alt="rolfe9" title="rolfe9" width="457" height="455" class="aligncenter size-full wp-image-22" /><br />
<strong>Do a very good black &#038; white<br />
photography like Ansel Adams<br />
did is very difficult. Only few<br />
photographers can. What are<br />
they missing that ansel adams<br />
have done.</strong><br />
An 8&#215;10 inch camera! (laughing)…<br />
Ansel would find a scene he liked and<br />
then wait for the conditions he felt<br />
were right to make a photograph.<br />
Sometimes he would wait days for the<br />
correct clouds and light. Most people<br />
don’t have the time or patience to wait<br />
so long. Also, Ansel could really see<br />
what he felt and express those feelings.<br />
visually</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/rolfe10.JPG" alt="rolfe10" title="rolfe10" width="603" height="574" class="aligncenter size-full wp-image-21" /><br />
<strong>Zone system is one of the best<br />
techniques of producing photos.<br />
Unfortunately only few that<br />
knows the right definition of<br />
it. Can you simplify what zone<br />
system is, what is the advantage<br />
of using it, and how it work.</strong><br />
The Zone System is a method of exposing<br />
a piece film and developing that<br />
film accordingly to achieve desired<br />
effects. Basically, it is expose for the<br />
shadows and develop the film for the<br />
highlights. The advantage is that one<br />
can produce a negative with consistency,<br />
which will print well on a grade 2<br />
black and white photo paper. It would<br />
take a book to explain how it works,<br />
which is why Ansel wrote The Negative!<br />
Of course, the Zone System won’t work<br />
with digital photography.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/rolfe2.JPG" alt="rolfe2" title="rolfe2" width="604" height="593" class="aligncenter size-full wp-image-20" /><br />
<img src="http://www.orangefruit.net/wp-content/uploads/2009/12/rolfe3.JPG" alt="rolfe3" title="rolfe3" width="604" height="571" class="aligncenter size-full wp-image-19" /><br />
<strong>Explain what is your “tone system”<br />
really are?</strong><br />
Since I use roll film, I do not have the<br />
luxury of fine-tuning each individual<br />
negative. Generally, I expose for the<br />
highlight tones. I let my feelings of<br />
the scene dictate what this might be,<br />
sometimes an overexposed negative<br />
is better, sometimes an underexposed<br />
negative. I use a film developer called<br />
pyrogallol, which is very forgiving. It<br />
allows me to use this method.</p>
<p><strong>When creating a picture, do you<br />
got the idea first or do you get<br />
to the location first then get triggered?</strong><br />
Both. I will go to a location with the<br />
intent of making a photo because I<br />
have been there many times in the past<br />
and I think the light will be appropriate<br />
for the subject. I do enjoy traveling, so<br />
often I will get in the car and drive until<br />
I see something, or go for a hike and<br />
find something. I really like it when I<br />
find something to photograph that is<br />
unplanned. Even by going to a specific<br />
place, I never really know what I will<br />
photograph. Somehow, the elements<br />
in a scene strike me in some way so<br />
that I am compelled to photograph<br />
them. That is usually what happens in<br />
my work.</p>
<p><strong>Mention one word that describe<br />
your photos.</strong><br />
Timeless.</p>
<p><strong>Speaking about fine art. Share us<br />
some tips to improve our level<br />
of art sense since fine art often<br />
perceived as a “difficult to understand”<br />
thing.</strong><br />
Create images from your heart. Photograph<br />
what you are drawn to. Whatever<br />
it is that excites you, that is what you<br />
should do, because if you don’t, you<br />
will never make that expressive photo.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/rolfe1.JPG" alt="rolfe1" title="rolfe1" width="612" height="584" class="aligncenter size-full wp-image-18" /><br />
<strong>Do you think a photographer<br />
should learn about print making?<br />
How important it is, and<br />
what is the advantage of learning<br />
that?</strong><br />
I think that all aspects of photography<br />
is important. Composing the image,<br />
exposing the negative, developing<br />
the film and printing the image. The<br />
print is probably the most important<br />
though, because it is what we present<br />
to the world. There are many good<br />
photographers who cannot make a<br />
good print. A good print is one that<br />
has luminosity, almost a glow from<br />
within the image itself. The balance of<br />
tones, the relationship of shadows to<br />
highlights are very important in black<br />
and white photography. Not every<br />
photo needs a deep black or a brilliant<br />
white. It is in the knowing which<br />
makes an expressive, fine print.</p>
<p><strong>Share us some tips for beginner<br />
to learn photography properly.</strong><br />
The best tip I can give is keep photographing.<br />
Practice. I made many<br />
thousands of negatives and prints<br />
before I began to grasp what makes a<br />
good final photograph. Take classes to<br />
further your studies. Look at work by<br />
photographers you admire and study<br />
the images you like.</p>
<p><a href="http://www.pacificadvance.com" target="_blank">payday advance</a></p>
<img src="http://www.orangefruit.net/?ak_action=api_record_view&id=16&type=feed" alt="" />]]></content:encoded>
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		</item>
		<item>
		<title>Michael Kenna: I am privileged to witness amazing things &#8211; part2</title>
		<link>http://www.orangefruit.net/2010/01/michael-kenna-i-am-privileged-to-witness-amazing-things-part2/</link>
		<comments>http://www.orangefruit.net/2010/01/michael-kenna-i-am-privileged-to-witness-amazing-things-part2/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 12:52:20 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.orangefruit.net/?p=161</guid>
		<description><![CDATA[It seems that you love doing black &#038;
white photography, Please explain
why.
I believe black and white is immediately
more mysterious because we
see in color all the time. It is also more
subjective. I think it is quieter and more
calm than color. I like to print all my
own work and I can interpret black and
white very subjectively in the [...]]]></description>
			<content:encoded><![CDATA[<p>It seems that you love doing black &#038;<br />
white photography, Please explain<br />
why.<br />
I believe black and white is immediately<br />
more mysterious because we<br />
see in color all the time. It is also more<br />
subjective. I think it is quieter and more<br />
calm than color. I like to print all my<br />
own work and I can interpret black and<br />
white very subjectively in the darkroom.<br />
It is a personal preference.<br />
<img src="http://www.orangefruit.net/wp-content/uploads/2010/01/micke4.JPG" alt="micke4" title="micke4" width="675" height="567" class="alignnone size-full wp-image-162" /><br />
<br /><span id="more-161"></span></p>
<p>Everybody shoot landscape. But<br />
only selected create some good ones. What did they missed to make<br />
it good?<br />
Art, in all forms, is immensely subjective.<br />
I don’t know if anybody can give<br />
universal reasons why something<br />
should be categorized as “good” or<br />
“bad”. I certainly do not have that understanding.<br />
Some photographs touch<br />
us emotionally, more deeply than others.<br />
There are many reasons why this<br />
could be, including; choice of subject<br />
matter, technical excellence, aesthetic<br />
pleasure, personal resonance, intellectual<br />
curiosity, etc.<br />
You do very intense personal project<br />
and also commercial project. What<br />
interesting for us is both project<br />
output have the same style and the<br />
same character. While some photographer<br />
do a very different style &#038;<br />
character of output when shooting<br />
for personal &#038; commercial project.<br />
What do you think about this? Why<br />
can’t they do the same?<br />
I am very fortunate and due to the success of my landscape work, I have<br />
been able to accept commercial work<br />
which allows me to use my personal<br />
style of photographing. There would<br />
really be no reason for anybody to<br />
commission me if they didn’t want the<br />
resulting images to be in my style. I am<br />
also not sure I could photograph very<br />
well in any other way. Practically speaking,<br />
most photographers are not in a<br />
position to turn down work and it is<br />
necessary for them to adapt their style<br />
and technique to the client’s needs and<br />
wishes. I would certainly do the same<br />
if my fine art work did not give me any<br />
income!<br />
Mention one word that describe<br />
your photos<br />
Sorry, I cant : ) I will leave that answer<br />
for somebody else<br />
<br />
<img src="http://www.orangefruit.net/wp-content/uploads/2010/01/micke5.JPG" alt="micke5" title="micke5" width="703" height="585" class="alignnone size-full wp-image-163" /><br />
<br />
What kind of picture deserve labeled<br />
as “the great one”?<br />
I think a book could be written on<br />
this subject! In fact, many have been.<br />
I believe a “great” photograph is in<br />
the mind, heart, soul and spirit of the<br />
beholder. Some photographs may be<br />
considered “great” by consensus, others<br />
by single individuals. There are “great”<br />
photographs by ordinary photographers,<br />
and ordinary photographs by<br />
“great” photographers. Ultimately,<br />
“great” is a label, subjectively applied.<br />
You regularly do exhibition. Do you<br />
think all photographers should do<br />
exhibitions regularly? How often?<br />
And please explain the reasons.<br />
I cannot speak for other photographers.<br />
For myself, I think it is important<br />
to share images, whether it is through<br />
exhibitions, web sites, books, calendars,<br />
posters, notecards, etc. I think one<br />
of the prime reasons to be a photographer<br />
is the willingness and even<br />
necessity to exhibit what is created.<br />
Being a photographer means that I<br />
hunt for experiences. I am privileged to<br />
witness amazing things. I try to record<br />
and interpret them. I don’t believe I<br />
should hoard the results. I like to think<br />
that I am a medium for others to see<br />
things they might not otherwise have<br />
the opportunity to see. I think that I am<br />
really a guide.</p>
<p>Practically, exhibitions give me deadlines<br />
to finish prints. They help me to<br />
survey a body of work objectively, and<br />
I am always interested in the viewers<br />
reactions and responses. Exhibitions<br />
also enable to me to survive because<br />
my livelihood is very much based in<br />
print sales.<br />
If there is some kind of checklist<br />
to achieved before you press the<br />
shutter release, what aspect/point<br />
should be on the list?<br />
I would suggest that there is some sort<br />
of resonance, connection or personal<br />
response with the subject matter. But it<br />
is different for everybody. Sometimes,<br />
it is a form of therapy just to wander<br />
and photograph. The results may not<br />
even matter. Sometimes it helps to<br />
see, understand and connect us the<br />
world. Sometimes, it does precisely the<br />
opposite and rather than experience<br />
the world itself we hide behind the<br />
camera. I like to think that I am having<br />
a conversation with whatever I photograph.<br />
I try not to steal an image, but<br />
rather acknowledge that a photograph<br />
is being made.<br />
I look for an interesting composition,<br />
an arrangement of shapes and tonalities.<br />
I am drawn to certain lighting conditions and atmospheres. But it is<br />
all so personal. For example I’ve always<br />
liked to photograph in “conditions”;<br />
mist, rain, snow, etc., where distracting<br />
backgrounds are eliminated or subdued.<br />
Sunshine and blue sky has never<br />
appealed to me. Too much light tends<br />
to reveal all the details of a scene and<br />
I am not interested in a perfect photocopy.<br />
I prefer suggestion over description.<br />
I like to use the analogy of haiku<br />
poetry where just a few elements act as<br />
catalysts for one’s imagination. Often<br />
I make long time exposures so that<br />
detailed water becomes floating mist,<br />
clouds in the sky become blurred masses<br />
of tonality and a populated scene<br />
becomes empty. The world is pretty<br />
chaotic, seemingly always speeding up<br />
and getting louder and more visually<br />
dense. I am interested in finding and/or<br />
creating calm shelters from the storm,<br />
places where quiet solitude is encouraged<br />
and inner contemplation is possible.<br />
I think we could all use a break<br />
from time to time&#8230;</p>
<img src="http://www.orangefruit.net/?ak_action=api_record_view&id=161&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://www.orangefruit.net/2010/01/michael-kenna-i-am-privileged-to-witness-amazing-things-part2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Photography As an Art Expression Channel &#8211; Part2</title>
		<link>http://www.orangefruit.net/2010/01/photography-as-an-art-expression-channel-part2/</link>
		<comments>http://www.orangefruit.net/2010/01/photography-as-an-art-expression-channel-part2/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 09:13:54 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Classic Photography]]></category>
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		<guid isPermaLink="false">http://www.orangefruit.net/?p=106</guid>
		<description><![CDATA[What makes you interest on
doing landscape photography?
Please explain. Photographers
doing landscape photography
with so many different reason.
There are some who just want
to re-create the beauty of nature
on photography media, and
some other wan to bring a story
on every picture he/she created.
How about you?


You know, I don’t really think I’m a pure
landscape photographer even if, it’s a
fact, I often [...]]]></description>
			<content:encoded><![CDATA[<p><strong>What makes you interest on<br />
doing landscape photography?<br />
Please explain. Photographers<br />
doing landscape photography<br />
with so many different reason.<br />
There are some who just want<br />
to re-create the beauty of nature<br />
on photography media, and<br />
some other wan to bring a story<br />
on every picture he/she created.<br />
How about you?</strong></p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2010/01/bruno6.JPG" alt="bruno6" title="bruno6" width="413" height="413" class="aligncenter size-full wp-image-107" /><br />
<span id="more-106"></span></p>
<p>You know, I don’t really think I’m a pure<br />
landscape photographer even if, it’s a<br />
fact, I often shot landscapes&#8230; I’m going<br />
to try to explain..</p>
<p>Mainly, my photographs are my way to<br />
show and express some of my feelings<br />
and my personal perception of what<br />
surrounds me. Photography, for me, is<br />
not about reproducing the world. I’m<br />
not really interested in making an accurate<br />
copy of what I see out there. In<br />
fact, I really prefer the power of suggestion<br />
over description. What you can see<br />
in my photographic work goes through<br />
my own filters. OK&#8230; all the elements in<br />
my photos exist, and everybody could<br />
easily see them, but my goal is to offer<br />
an artistic interpretation and above all<br />
an emotion.</p>
<p><strong>When everybody have a camera,<br />
the first thing they shoot is landscape (beside people<br />
around them). But not so many<br />
people can shoot landscape on<br />
a very good quality. What have<br />
they missed on shooting landscape?<br />
Why not so many people<br />
can shoot good?</strong></p>
<p>It’s really a very difficult question. I<br />
don’t know. And I don’t know what is «<br />
a good photo</p>
<p>I just could speak about what amazes<br />
me, what touches me but certainly not<br />
what is good or not. Creating image<br />
isn’t easy. For me it’s just a need, a must<br />
do, pics are a great part of my life, I love<br />
doing that, and that’s what I do the<br />
best in life.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2010/01/bruno7.JPG" alt="bruno7" title="bruno7" width="412" height="413" class="aligncenter size-full wp-image-108" /></p>
<p><strong>You shoot landscape mostly (or<br />
even all) in black &#038; white. Why?<br />
Don’t you like taking landscape<br />
on color?</strong></p>
<p>As I’ve already said, b&#038;w was a revelation<br />
for me, it’s the way I found to<br />
express all of my feelings. I love the<br />
colors of life, but my pics don’t speak<br />
about reality, just about my emotions<br />
and feelings. I can’t express my feelings<br />
in colors.</p>
<p><strong>What inspired you &#038; triggered<br />
you on taking photos?</strong></p>
<p>More than landscapes which surrounds to do a good photograph<br />
me, my goal in my photographic work<br />
is just to share a poetic feeling in order<br />
to emphasize imagination, a door<br />
opened on the dream of the light. But<br />
to answer more accurately, I would<br />
say I just show the elements I see and<br />
use those elements as catalysts for my<br />
own imagination and hopefully for the<br />
viewer’s imagination. I’m generally attracted<br />
to places where stories can take<br />
place, where imagination can be fired.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2010/01/bruno8.JPG" alt="bruno8" title="bruno8" width="411" height="411" class="aligncenter size-full wp-image-109" /></p>
<p><strong>What kind of picture deserve<br />
labeled as “the great one” on<br />
your opinion?</strong></p>
<p>One which could touch my heart.</p>
<p><strong>Mention one word that describe<br />
your photos.</strong></p>
<p>Two words, please.. I would say light<br />
and motion.</p>
<p><strong>Share some tips for them who<br />
want to learn photography appropriately.</strong></p>
<p>I’m afraid I’ve no serious tips to share.<br />
The best advice is to have fun, to open<br />
your eyes to the world and let your<br />
feelings going on&#8230; techniques is techniques<br />
and it never speaks about how<br />
More than landscapes which surrounds to do a good photograph</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2010/01/bruno9.JPG" alt="bruno9" title="bruno9" width="412" height="411" class="aligncenter size-full wp-image-110" /></p>
<img src="http://www.orangefruit.net/?ak_action=api_record_view&id=106&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://www.orangefruit.net/2010/01/photography-as-an-art-expression-channel-part2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Emotion vs. Research &#8211; Thomas Herbrich</title>
		<link>http://www.orangefruit.net/2010/01/emotion-vs-research-thomas-herbrich/</link>
		<comments>http://www.orangefruit.net/2010/01/emotion-vs-research-thomas-herbrich/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 08:59:44 +0000</pubDate>
		<dc:creator></dc:creator>
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		<category><![CDATA[Test]]></category>
		<category><![CDATA[test person]]></category>
		<category><![CDATA[test subjects]]></category>
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		<guid isPermaLink="false">http://www.orangefruit.net/?p=94</guid>
		<description><![CDATA[Advertising photography is – from a commercial point of view – very interesting
for photographers. These jobs are very good paid! But are the advertisement succeed?
Henry Ford said: “I know that 50% of our advertisements don’t work, but I don’t
know which half it is?” This is why ads are always tested. The companies present
their advertisements to [...]]]></description>
			<content:encoded><![CDATA[<p>Advertising photography is – from a commercial point of view – very interesting<br />
for photographers. These jobs are very good paid! But are the advertisement succeed?<br />
Henry Ford said: “I know that 50% of our advertisements don’t work, but I don’t<br />
know which half it is?” This is why ads are always tested. The companies present<br />
their advertisements to the people and ask if they understand the ad, recognise<br />
the logo, like the photo and so on. Biggest question is: “Do you remember the<br />
ad?”<br />
Photographers should take photos to remember! Advertising agencies try to find<br />
tools for making ads work better, like: show always blue sky and bright sunlight!<br />
Use colour codes – if the brand colour is green, use only green clothed models!<br />
For car ads make sure to have a sexy lady in the background! And many more<br />
rules for photographers.<br />
Pure nonsense! But this bizarre show to increase advertising effects goes on with<br />
a new tool: NEUROMARKETING.<br />
Test subjects had to watch advertisements whilst in a magnetic resonance tomograph<br />
(MRT) – and lo and behold: their brains lit up! Wow! Nobody knows yet why<br />
they lit up, but market researchers are convinced they have discovered a new line<br />
of business with “the potential to fundamentally revolutionise brand management”,<br />
via “direct access to the consumer’s brain”.<br />
Is that true? I researched myself.</p>
<p> <img src="http://www.orangefruit.net/wp-content/uploads/2010/01/emo1.JPG" alt="emo1" title="emo1" width="591" height="342" class="aligncenter size-full wp-image-95" /><br />
<span id="more-94"></span></p>
<p>First of all, we improvised an MRT. For<br />
this we used an old oven and connected<br />
it to an &#8230; erm &#8230; a cathode ray,<br />
the usual, you know &#8230; and an ironing<br />
board as an examination table. If you<br />
ask me, that’s the way the real things<br />
are built, they’re just camouflaged<br />
better!<br />
Next we needed a test person, and<br />
who better for the job than my brother<br />
Markus? In the MRT, he was shown a<br />
magazine. And there, can you see it on<br />
the monitor? His brain’s lit up!!! This is<br />
what is known as the “reward centre”. It<br />
lights up most when confronted with<br />
a washing powder advert. See: clear<br />
proof of the potential of brain research!</p>
<p>Now let’s take it a step further: I’m going<br />
to directly access the test person’s<br />
brain. With the aid of, erm &#8230; what was<br />
it called again? Ah, yes &#8230; with a magnetic<br />
resonance indoctrinator, I’m going<br />
to project my sales message about<br />
ATA, the scouring agent. “Buy ATA! ATA<br />
will make you happy!” And the brain<br />
promptly shows ATA “indoctrination”, as<br />
scientists call it.</p>
<p>So, is it really possible to “specifically<br />
turn a consumer into a buyer and lastingly<br />
manifest a brand in the brain”, as<br />
the agency BBDO predicts?</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2010/01/emo2.JPG" alt="emo2" title="emo2" width="561" height="256" class="aligncenter size-full wp-image-96" /><br />
<img src="http://www.orangefruit.net/wp-content/uploads/2010/01/emo3.JPG" alt="emo3" title="emo3" width="348" height="346" class="aligncenter size-full wp-image-97" /></p>
<p>Well, only 30 minutes on, my brother<br />
was seized by a strong desire to go<br />
shopping, so we took him to the<br />
supermarket. What will he buy, we all<br />
wondered? ATA, of course! There’s the<br />
proof: neuromarketing really works!<br />
Yihoo!</p>
<img src="http://www.orangefruit.net/?ak_action=api_record_view&id=94&type=feed" alt="" />]]></content:encoded>
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