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	<title>Photography Reviews &#187; photoshop</title>
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		<title>Young and succesfull photographer</title>
		<link>http://www.orangefruit.net/2010/06/young-and-succesfull-photographer/</link>
		<comments>http://www.orangefruit.net/2010/06/young-and-succesfull-photographer/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 10:35:59 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Photo]]></category>
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		<guid isPermaLink="false">http://www.orangefruit.net/?p=9</guid>
		<description><![CDATA[
Many people say that the ability of a person in photography only determined by age and hours flown. Without intending to support the
or refute these ideas, the opportunity this time we we
presents Joey Lawrence, a photographer who was only 18 years old
that we have the sensitivity, the ability and maturity of thought
a photographer. Through our [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/shot1.JPG" alt="shot1" title="shot1" width="861" height="608" class="aligncenter size-full wp-image-11" /><br />
Many people say that the ability of a person in photography only determined by age and hours flown. Without intending to support the<br />
or refute these ideas, the opportunity this time we we<br />
presents Joey Lawrence, a photographer who was only 18 years old<br />
that we have the sensitivity, the ability and maturity of thought<br />
a photographer. Through our interviews with him, we met some<br />
spontaneous answers are honest, simple but has depth of meaning.<br />
Seeing the work, thinking and extraordinary ability is inspiring<br />
us to bring a positive spirit photography enthusiasts Indonesia<br />
for glass and brave flog myself to try to keep<br />
become even better. <span id="more-9"></span></p>
<p><strong>How did you know photography. Tell us from the beginning.</strong><br />
I made some home movies when I was little about me being chased by dinosaurs&#8230;<br />
Then eventually our family got a digital camera point and shoot when I<br />
was older. Then I shot some local bands for a bit and eventually got bigger clients,<br />
better equipment and more money!</p>
<p><strong>What interesting for you about<br />
photography?</strong><br />
It makes me responsible for capturing<br />
a person and presenting them in one<br />
frame.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/shot3.JPG" alt="shot3" title="shot3" width="570" height="612" class="aligncenter size-full wp-image-13" /><br />
<strong>What makes you love travel photography?</strong><br />
Eating all the peanuts on the flights to<br />
the locations.</p>
<p><strong>When shooting travel photography.<br />
What do you want to<br />
achieved or must be achieved?</strong><br />
I am not looking so much for a photojournalistic<br />
image, I am looking for a<br />
dignified portrait. The same thought<br />
process goes to a subject in a travel<br />
portrait as a commercial portrait. I do<br />
not believe in separating style based<br />
on the subject.</p>
<p><strong>In both technical &#038; non technical<br />
aspect, what is the most<br />
important thing on doing travel<br />
photography.</strong><br />
Putting the technical things at the<br />
back of your head only, so you may use<br />
them but are not distracted by them&#8230;<br />
and of course making a portrait with<br />
dignity.</p>
<p><strong>On Non photography aspect,<br />
what should people learn or pay<br />
attention more to be a good<br />
travel photographer.</strong><br />
Learn the story of their subject, what<br />
they believe in, or at least something<br />
small about them.</p>
<p><strong>What triggering you to create a<br />
picture?</strong><br />
It is the thing that fuels my journeys,<br />
without photography I would not be<br />
pushed to meet the interesting people<br />
I do, or see the beautiful places I see. I<br />
am very blessed to have the opportunities<br />
I have.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/shot2.JPG" alt="shot2" title="shot2" width="863" height="559" class="aligncenter size-full wp-image-12" /><br />
<strong>When photography are growing<br />
faster. So many photographer<br />
have an identically the same<br />
style &#038; character. What should<br />
a photographer do to get still<br />
unique &#038; distinct?</strong><br />
It is very important to first spend some<br />
time viewing work, learning technicalities,<br />
and learning but it is also just as<br />
important to forget all about other<br />
people’s photography, and ignore the<br />
industry of it completely. When you do<br />
this, you can take a picture more honest<br />
to your vision.</p>
<p><strong>You also shoot commercial &#038;<br />
portraiture. What’s interesting<br />
about those two?</strong><br />
A new challenge every shoot.</p>
<p><strong>Which one do you like doing it<br />
most, travel photography, commercial<br />
photography or portraiture?<br />
Why?</strong><br />
I like my personal work better because I<br />
have more control over my subjects.</p>
<p><strong>What kind of photo deserved<br />
labeled as a good photo?</strong><br />
A good photo is an image that makes<br />
another photographer jealous of<br />
course!</p>
<p><strong>Share us some practical tips on<br />
making a good photos.</strong><br />
Make a lot of mistakes and experiment<br />
with everything you can.</p>
<p><strong>Not many young photographer<br />
or even they who older than you<br />
have better capability and confidence<br />
on photography. Share us<br />
some tips to at least be better on<br />
those aspect.</strong><br />
I think the best and most successful<br />
photographers are always confident<br />
but also trustworthy. If someone<br />
doesn’t trust you, they will not be able<br />
to make a good photo with you and<br />
the quality will suffer because of it. A<br />
good photographer takes time out of<br />
shooting, and adds time into investigating.</p>
<p><a href="http://www.fastcashonline.com" target="_blank">payday loan</a></p>
<img src="http://www.orangefruit.net/?ak_action=api_record_view&id=9&type=feed" alt="" />]]></content:encoded>
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		</item>
		<item>
		<title>ROLFE HORNE lens, Make World Prettier</title>
		<link>http://www.orangefruit.net/2010/06/rolfe-horne-lens-make-world-prettier/</link>
		<comments>http://www.orangefruit.net/2010/06/rolfe-horne-lens-make-world-prettier/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 09:27:30 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Classic Photography]]></category>
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		<guid isPermaLink="false">http://www.orangefruit.net/?p=16</guid>
		<description><![CDATA[Wanna learn about the classic black and white photography. Experts says begin it with your sense, feel your camera, and learn it from the expert. Here&#8217;s our conversation with Rolfe Horn, one of the legendary.

How did you know &#038; learn
photography? Tell us from the
beginning.
My first camera I bought at a garage
sale when I was 8 [...]]]></description>
			<content:encoded><![CDATA[<p>Wanna learn about the classic black and white photography. Experts says begin it with your sense, feel your camera, and learn it from the expert. Here&#8217;s our conversation with Rolfe Horn, one of the legendary.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/rolfe8.JPG" alt="rolfe8" title="rolfe8" width="391" height="373" class="aligncenter size-full wp-image-23" /></p>
<p><strong>How did you know &#038; learn<br />
photography? Tell us from the<br />
beginning.</strong><br />
My first camera I bought at a garage<br />
sale when I was 8 years old. I was fascinated<br />
with the camera and the photos<br />
it would produce.<span id="more-16"></span> I was only able to<br />
photograph a few rolls of film with that<br />
camera because my $2/week allowance<br />
wouldn’t cover the costs. When I<br />
was 14, I rediscovered photography. I<br />
had a paper route so I could afford the<br />
costs. I initially wanted to photograph<br />
my friends doing skateboard stunts,<br />
though after I built a darkroom when I<br />
was 15 I really got into black and white<br />
and began photographing the landscape<br />
as well.</p>
<p><strong>What makes you do photography?<br />
What interesting about it?</strong><br />
Photography is a meditative ritual for<br />
me. The consistent pace of life at home<br />
can be somewhat overwhelming, so<br />
going out to photograph is like a vacation.<br />
I get in the car, drive somewhere,<br />
then hike around to see if I can find<br />
something interesting to photograph.<br />
I have always been interested in the<br />
landscape, as I like to travel. Be it<br />
driving down the Pacific Coast Highway<br />
to Big Sur, or traveling abroad, I<br />
find it very enriching to see the world<br />
and find unique perspectives of the<br />
scenery.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/rolfe4.JPG" alt="rolfe4" title="rolfe4" width="601" height="598" class="aligncenter size-full wp-image-27" /><br />
<img src="http://www.orangefruit.net/wp-content/uploads/2009/12/rolfe5.JPG" alt="rolfe5" title="rolfe5" width="601" height="606" class="aligncenter size-full wp-image-26" /><br />
<strong>You learn photography from<br />
analog era. What is the different<br />
between the analog photographer<br />
era and photographers<br />
who learn photography on<br />
digital era?</strong><br />
I think working traditionally (analog)<br />
requires much more patience. Nothing<br />
is immediate when working traditionally.<br />
With digital, one can see the<br />
results on the screen of the camera<br />
immediately, while working with film,<br />
one must develop the film in the darkroom<br />
(which my be half a world away if<br />
traveling) What I can do in photoshop<br />
in 5 minutes may take 5 or more hours<br />
in the darkroom.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/rolfe6.JPG" alt="rolfe6" title="rolfe6" width="437" height="450" class="aligncenter size-full wp-image-25" /><br />
<strong>Which one do you like better,<br />
digital photos or analog photos?<br />
Tell us the reason</strong><br />
I prefer analog photography. The<br />
power of a photograph is that it<br />
represents reality. A certain reality. By<br />
keeping with traditional methods, the<br />
chain from the scene in front of the<br />
camera to the film to the final print is<br />
totally linked together. If I used digital<br />
imaging in the process, the element of<br />
reality is erased, discrediting the true<br />
power of a photograph. This is because<br />
once in the digital arena, one can<br />
manipulate a scene so easily, like the<br />
way Hollywood makes sci-fi or fantasy<br />
movies using digital techniques.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/rolfe7.JPG" alt="rolfe7" title="rolfe7" width="607" height="585" class="aligncenter size-full wp-image-24" /><br />
<strong>You had assisted some commercial<br />
photographer &#038; fine art<br />
photographer. What the different<br />
between the two of them in<br />
term of characteristic &#038; mindset?</strong><br />
A commercial photographer is working<br />
from without (take a photo of this<br />
product for company), while a fine art<br />
photographer is working from within<br />
(I like this so I will photograph this).<br />
Does that make sense to you?</p>
<p><strong>Some people said that black<br />
&#038; white photo is easier to be<br />
looked good compared to color<br />
photo. Do you agree on this? Tell<br />
us the reason.</strong><br />
I think either will look good if done correctly.<br />
B&#038;W is removed one level from<br />
reality because of the monochrome<br />
nature. Humans generally see in color,<br />
so that may explain why a B&#038;W print<br />
may be more compelling to view.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/rolfe8.JPG" alt="rolfe8" title="rolfe8" width="391" height="373" class="aligncenter size-full wp-image-23" /><br />
<img src="http://www.orangefruit.net/wp-content/uploads/2009/12/rolfe9.JPG" alt="rolfe9" title="rolfe9" width="457" height="455" class="aligncenter size-full wp-image-22" /><br />
<strong>Do a very good black &#038; white<br />
photography like Ansel Adams<br />
did is very difficult. Only few<br />
photographers can. What are<br />
they missing that ansel adams<br />
have done.</strong><br />
An 8&#215;10 inch camera! (laughing)…<br />
Ansel would find a scene he liked and<br />
then wait for the conditions he felt<br />
were right to make a photograph.<br />
Sometimes he would wait days for the<br />
correct clouds and light. Most people<br />
don’t have the time or patience to wait<br />
so long. Also, Ansel could really see<br />
what he felt and express those feelings.<br />
visually</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/rolfe10.JPG" alt="rolfe10" title="rolfe10" width="603" height="574" class="aligncenter size-full wp-image-21" /><br />
<strong>Zone system is one of the best<br />
techniques of producing photos.<br />
Unfortunately only few that<br />
knows the right definition of<br />
it. Can you simplify what zone<br />
system is, what is the advantage<br />
of using it, and how it work.</strong><br />
The Zone System is a method of exposing<br />
a piece film and developing that<br />
film accordingly to achieve desired<br />
effects. Basically, it is expose for the<br />
shadows and develop the film for the<br />
highlights. The advantage is that one<br />
can produce a negative with consistency,<br />
which will print well on a grade 2<br />
black and white photo paper. It would<br />
take a book to explain how it works,<br />
which is why Ansel wrote The Negative!<br />
Of course, the Zone System won’t work<br />
with digital photography.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/rolfe2.JPG" alt="rolfe2" title="rolfe2" width="604" height="593" class="aligncenter size-full wp-image-20" /><br />
<img src="http://www.orangefruit.net/wp-content/uploads/2009/12/rolfe3.JPG" alt="rolfe3" title="rolfe3" width="604" height="571" class="aligncenter size-full wp-image-19" /><br />
<strong>Explain what is your “tone system”<br />
really are?</strong><br />
Since I use roll film, I do not have the<br />
luxury of fine-tuning each individual<br />
negative. Generally, I expose for the<br />
highlight tones. I let my feelings of<br />
the scene dictate what this might be,<br />
sometimes an overexposed negative<br />
is better, sometimes an underexposed<br />
negative. I use a film developer called<br />
pyrogallol, which is very forgiving. It<br />
allows me to use this method.</p>
<p><strong>When creating a picture, do you<br />
got the idea first or do you get<br />
to the location first then get triggered?</strong><br />
Both. I will go to a location with the<br />
intent of making a photo because I<br />
have been there many times in the past<br />
and I think the light will be appropriate<br />
for the subject. I do enjoy traveling, so<br />
often I will get in the car and drive until<br />
I see something, or go for a hike and<br />
find something. I really like it when I<br />
find something to photograph that is<br />
unplanned. Even by going to a specific<br />
place, I never really know what I will<br />
photograph. Somehow, the elements<br />
in a scene strike me in some way so<br />
that I am compelled to photograph<br />
them. That is usually what happens in<br />
my work.</p>
<p><strong>Mention one word that describe<br />
your photos.</strong><br />
Timeless.</p>
<p><strong>Speaking about fine art. Share us<br />
some tips to improve our level<br />
of art sense since fine art often<br />
perceived as a “difficult to understand”<br />
thing.</strong><br />
Create images from your heart. Photograph<br />
what you are drawn to. Whatever<br />
it is that excites you, that is what you<br />
should do, because if you don’t, you<br />
will never make that expressive photo.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/rolfe1.JPG" alt="rolfe1" title="rolfe1" width="612" height="584" class="aligncenter size-full wp-image-18" /><br />
<strong>Do you think a photographer<br />
should learn about print making?<br />
How important it is, and<br />
what is the advantage of learning<br />
that?</strong><br />
I think that all aspects of photography<br />
is important. Composing the image,<br />
exposing the negative, developing<br />
the film and printing the image. The<br />
print is probably the most important<br />
though, because it is what we present<br />
to the world. There are many good<br />
photographers who cannot make a<br />
good print. A good print is one that<br />
has luminosity, almost a glow from<br />
within the image itself. The balance of<br />
tones, the relationship of shadows to<br />
highlights are very important in black<br />
and white photography. Not every<br />
photo needs a deep black or a brilliant<br />
white. It is in the knowing which<br />
makes an expressive, fine print.</p>
<p><strong>Share us some tips for beginner<br />
to learn photography properly.</strong><br />
The best tip I can give is keep photographing.<br />
Practice. I made many<br />
thousands of negatives and prints<br />
before I began to grasp what makes a<br />
good final photograph. Take classes to<br />
further your studies. Look at work by<br />
photographers you admire and study<br />
the images you like.</p>
<p><a href="http://www.pacificadvance.com" target="_blank">payday advance</a></p>
<img src="http://www.orangefruit.net/?ak_action=api_record_view&id=16&type=feed" alt="" />]]></content:encoded>
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		<item>
		<title>Photography As an Art Expression Channel &#8211; Part2</title>
		<link>http://www.orangefruit.net/2010/01/photography-as-an-art-expression-channel-part2/</link>
		<comments>http://www.orangefruit.net/2010/01/photography-as-an-art-expression-channel-part2/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 09:13:54 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Classic Photography]]></category>
		<category><![CDATA[Landscape Photography]]></category>
		<category><![CDATA[Photo]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[tips]]></category>
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		<guid isPermaLink="false">http://www.orangefruit.net/?p=106</guid>
		<description><![CDATA[What makes you interest on
doing landscape photography?
Please explain. Photographers
doing landscape photography
with so many different reason.
There are some who just want
to re-create the beauty of nature
on photography media, and
some other wan to bring a story
on every picture he/she created.
How about you?


You know, I don’t really think I’m a pure
landscape photographer even if, it’s a
fact, I often [...]]]></description>
			<content:encoded><![CDATA[<p><strong>What makes you interest on<br />
doing landscape photography?<br />
Please explain. Photographers<br />
doing landscape photography<br />
with so many different reason.<br />
There are some who just want<br />
to re-create the beauty of nature<br />
on photography media, and<br />
some other wan to bring a story<br />
on every picture he/she created.<br />
How about you?</strong></p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2010/01/bruno6.JPG" alt="bruno6" title="bruno6" width="413" height="413" class="aligncenter size-full wp-image-107" /><br />
<span id="more-106"></span></p>
<p>You know, I don’t really think I’m a pure<br />
landscape photographer even if, it’s a<br />
fact, I often shot landscapes&#8230; I’m going<br />
to try to explain..</p>
<p>Mainly, my photographs are my way to<br />
show and express some of my feelings<br />
and my personal perception of what<br />
surrounds me. Photography, for me, is<br />
not about reproducing the world. I’m<br />
not really interested in making an accurate<br />
copy of what I see out there. In<br />
fact, I really prefer the power of suggestion<br />
over description. What you can see<br />
in my photographic work goes through<br />
my own filters. OK&#8230; all the elements in<br />
my photos exist, and everybody could<br />
easily see them, but my goal is to offer<br />
an artistic interpretation and above all<br />
an emotion.</p>
<p><strong>When everybody have a camera,<br />
the first thing they shoot is landscape (beside people<br />
around them). But not so many<br />
people can shoot landscape on<br />
a very good quality. What have<br />
they missed on shooting landscape?<br />
Why not so many people<br />
can shoot good?</strong></p>
<p>It’s really a very difficult question. I<br />
don’t know. And I don’t know what is «<br />
a good photo</p>
<p>I just could speak about what amazes<br />
me, what touches me but certainly not<br />
what is good or not. Creating image<br />
isn’t easy. For me it’s just a need, a must<br />
do, pics are a great part of my life, I love<br />
doing that, and that’s what I do the<br />
best in life.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2010/01/bruno7.JPG" alt="bruno7" title="bruno7" width="412" height="413" class="aligncenter size-full wp-image-108" /></p>
<p><strong>You shoot landscape mostly (or<br />
even all) in black &#038; white. Why?<br />
Don’t you like taking landscape<br />
on color?</strong></p>
<p>As I’ve already said, b&#038;w was a revelation<br />
for me, it’s the way I found to<br />
express all of my feelings. I love the<br />
colors of life, but my pics don’t speak<br />
about reality, just about my emotions<br />
and feelings. I can’t express my feelings<br />
in colors.</p>
<p><strong>What inspired you &#038; triggered<br />
you on taking photos?</strong></p>
<p>More than landscapes which surrounds to do a good photograph<br />
me, my goal in my photographic work<br />
is just to share a poetic feeling in order<br />
to emphasize imagination, a door<br />
opened on the dream of the light. But<br />
to answer more accurately, I would<br />
say I just show the elements I see and<br />
use those elements as catalysts for my<br />
own imagination and hopefully for the<br />
viewer’s imagination. I’m generally attracted<br />
to places where stories can take<br />
place, where imagination can be fired.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2010/01/bruno8.JPG" alt="bruno8" title="bruno8" width="411" height="411" class="aligncenter size-full wp-image-109" /></p>
<p><strong>What kind of picture deserve<br />
labeled as “the great one” on<br />
your opinion?</strong></p>
<p>One which could touch my heart.</p>
<p><strong>Mention one word that describe<br />
your photos.</strong></p>
<p>Two words, please.. I would say light<br />
and motion.</p>
<p><strong>Share some tips for them who<br />
want to learn photography appropriately.</strong></p>
<p>I’m afraid I’ve no serious tips to share.<br />
The best advice is to have fun, to open<br />
your eyes to the world and let your<br />
feelings going on&#8230; techniques is techniques<br />
and it never speaks about how<br />
More than landscapes which surrounds to do a good photograph</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2010/01/bruno9.JPG" alt="bruno9" title="bruno9" width="412" height="411" class="aligncenter size-full wp-image-110" /></p>
<img src="http://www.orangefruit.net/?ak_action=api_record_view&id=106&type=feed" alt="" />]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bruno Mercier, Photography As an Art Expression Channel</title>
		<link>http://www.orangefruit.net/2010/01/bruno-mercier-photography-as-an-art-expression-channel/</link>
		<comments>http://www.orangefruit.net/2010/01/bruno-mercier-photography-as-an-art-expression-channel/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 09:09:10 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Classic Photography]]></category>
		<category><![CDATA[Landscape Photography]]></category>
		<category><![CDATA[Photo]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[ability]]></category>
		<category><![CDATA[action]]></category>
		<category><![CDATA[animated cartoons]]></category>
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		<category><![CDATA[anything]]></category>
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		<category><![CDATA[first steps]]></category>
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		<guid isPermaLink="false">http://www.orangefruit.net/?p=99</guid>
		<description><![CDATA[Some people who already exist photographer once said that the ability
draw a person has more or less influence on
photography skills a person. Those who have the ability to draw
good enough relatively easy to digest and develop
photographic capabilities. To confirm that opinion, we present
Bruno Mercier, a photographer who has experience working as a
illustrator and animator.


Explain to [...]]]></description>
			<content:encoded><![CDATA[<p>Some people who already exist photographer once said that the ability<br />
draw a person has more or less influence on<br />
photography skills a person. Those who have the ability to draw<br />
good enough relatively easy to digest and develop<br />
photographic capabilities. To confirm that opinion, we present<br />
Bruno Mercier, a photographer who has experience working as a<br />
illustrator and animator.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2010/01/bruno1.JPG" alt="bruno1" title="bruno1" width="463" height="462" class="aligncenter size-full wp-image-100" /><br />
<span id="more-99"></span><br />
<strong>Explain to us how you get doing photography and what makes you<br />
interest on it?</strong><br />
In fact my first steps with photography took place during my childhood. My father<br />
was really addicted with photography, and he guided me in my first approaches<br />
and tentative. But in fact during all this period I knew I preferred drawing, so, after<br />
my architecture studies I wanted to be an illustrator or a comics book author, and<br />
that’s why I started to work as a professional illustrator both for press and publishing<br />
houses. It was in the mid 1980’s.</p>
<p>In the early 1990’s I took an interest in computer graphics and 3D art, working for<br />
several animated cartoons published on CD-Roms. I also designed websites. And<br />
then, I later entered a major telecom group in France as a creation director, but,<br />
finally, in 2005, I decided to pursue an artistic career once again. My goal was to<br />
draw again, but curiously photography took place. In 2006 I bought a DSLR and<br />
I found in photography, and especially in B&#038;W, all I always wanted to tell. Today<br />
photography has become my exclusive means of artistic expression.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2010/01/bruno2.JPG" alt="bruno2" title="bruno2" width="447" height="447" class="aligncenter size-full wp-image-103" /><br />
<img src="http://www.orangefruit.net/wp-content/uploads/2010/01/bruno3.JPG" alt="bruno3" title="bruno3" width="329" height="327" class="aligncenter size-full wp-image-102" /><br />
<img src="http://www.orangefruit.net/wp-content/uploads/2010/01/bruno4.JPG" alt="bruno4" title="bruno4" width="411" height="411" class="aligncenter size-full wp-image-101" /></p>
<p><strong>You study architecture, is there<br />
anything you have learn on<br />
architecture<br />
subject that helps you creating<br />
a good picture? Please explain.</strong></p>
<p>Of course everything you learn in your<br />
life brings a lot and improve your art.<br />
Architecture is a way to understand<br />
spaces, geometry, rhythm and construction.<br />
As an image creator architecture<br />
is a great inspiration, and a great<br />
subject to shoot, of course. Architecture<br />
has inspired some of my series like<br />
« Versailles » « Cities »or « Les Ravalet ».</p>
<p><strong>A friend once said that if a photographer<br />
can draw, it helps him<br />
doing photography. What do<br />
you think about that?<br />
What’s in the drawing capability<br />
that really helps a photographer<br />
creating a photo.</strong></p>
<p>I agree with your friend. That’s exactly<br />
what I used to think.</p>
<p>You know, I drew comics for many<br />
years, and I think it’s a major art. I really<br />
learned a lot in this job. The way you<br />
have to compose a picture to tell a<br />
story, the scene cuts, the light work,<br />
importance of black, use of shadows,<br />
etc. When I look at some of my photos,</p>
<p>I recognize this influence in the means<br />
I use to take and develop the photograph.<br />
If you just look an illustration or<br />
a comic, you can easily see the means<br />
the author used to bring you in the<br />
action. In my opinion, it ‘s definitely the<br />
same process.</p>
<p><strong>You don’t have a photography<br />
education background. How do<br />
you learn it and how to still get<br />
improved time to time?<br />
</strong></p>
<p>That’s right I never learn photography<br />
at school, but my father taught me a lot</p>
<p>when I was a teenager.<br />
But when I started, in 2006, I didn’t<br />
really know what I would do with photography,</p>
<p>but when I realized my first<br />
b&#038;w photos, I did! It was a revelation..<br />
I subscribed to some Art communities<br />
on the internet in September 2006 and<br />
began to show my work. Those communities<br />
really helped me a lot to go<br />
further in each new pic or series. And<br />
it’s a fact that I have really learned a lot<br />
showing my work to others, reading<br />
critiques or single comments. Little by<br />
little I improved the style, listening to<br />
what people said on my photographs,<br />
and finally I felt the direction I want to<br />
take.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2010/01/bruno5.JPG" alt="bruno5" title="bruno5" width="412" height="412" class="aligncenter size-full wp-image-104" /></p>
<p>wait our next conversation with Bruno in the next posts.</p>
<img src="http://www.orangefruit.net/?ak_action=api_record_view&id=99&type=feed" alt="" />]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Emotion vs. Research &#8211; Thomas Herbrich</title>
		<link>http://www.orangefruit.net/2010/01/emotion-vs-research-thomas-herbrich/</link>
		<comments>http://www.orangefruit.net/2010/01/emotion-vs-research-thomas-herbrich/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 08:59:44 +0000</pubDate>
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		<guid isPermaLink="false">http://www.orangefruit.net/?p=94</guid>
		<description><![CDATA[Advertising photography is – from a commercial point of view – very interesting
for photographers. These jobs are very good paid! But are the advertisement succeed?
Henry Ford said: “I know that 50% of our advertisements don’t work, but I don’t
know which half it is?” This is why ads are always tested. The companies present
their advertisements to [...]]]></description>
			<content:encoded><![CDATA[<p>Advertising photography is – from a commercial point of view – very interesting<br />
for photographers. These jobs are very good paid! But are the advertisement succeed?<br />
Henry Ford said: “I know that 50% of our advertisements don’t work, but I don’t<br />
know which half it is?” This is why ads are always tested. The companies present<br />
their advertisements to the people and ask if they understand the ad, recognise<br />
the logo, like the photo and so on. Biggest question is: “Do you remember the<br />
ad?”<br />
Photographers should take photos to remember! Advertising agencies try to find<br />
tools for making ads work better, like: show always blue sky and bright sunlight!<br />
Use colour codes – if the brand colour is green, use only green clothed models!<br />
For car ads make sure to have a sexy lady in the background! And many more<br />
rules for photographers.<br />
Pure nonsense! But this bizarre show to increase advertising effects goes on with<br />
a new tool: NEUROMARKETING.<br />
Test subjects had to watch advertisements whilst in a magnetic resonance tomograph<br />
(MRT) – and lo and behold: their brains lit up! Wow! Nobody knows yet why<br />
they lit up, but market researchers are convinced they have discovered a new line<br />
of business with “the potential to fundamentally revolutionise brand management”,<br />
via “direct access to the consumer’s brain”.<br />
Is that true? I researched myself.</p>
<p> <img src="http://www.orangefruit.net/wp-content/uploads/2010/01/emo1.JPG" alt="emo1" title="emo1" width="591" height="342" class="aligncenter size-full wp-image-95" /><br />
<span id="more-94"></span></p>
<p>First of all, we improvised an MRT. For<br />
this we used an old oven and connected<br />
it to an &#8230; erm &#8230; a cathode ray,<br />
the usual, you know &#8230; and an ironing<br />
board as an examination table. If you<br />
ask me, that’s the way the real things<br />
are built, they’re just camouflaged<br />
better!<br />
Next we needed a test person, and<br />
who better for the job than my brother<br />
Markus? In the MRT, he was shown a<br />
magazine. And there, can you see it on<br />
the monitor? His brain’s lit up!!! This is<br />
what is known as the “reward centre”. It<br />
lights up most when confronted with<br />
a washing powder advert. See: clear<br />
proof of the potential of brain research!</p>
<p>Now let’s take it a step further: I’m going<br />
to directly access the test person’s<br />
brain. With the aid of, erm &#8230; what was<br />
it called again? Ah, yes &#8230; with a magnetic<br />
resonance indoctrinator, I’m going<br />
to project my sales message about<br />
ATA, the scouring agent. “Buy ATA! ATA<br />
will make you happy!” And the brain<br />
promptly shows ATA “indoctrination”, as<br />
scientists call it.</p>
<p>So, is it really possible to “specifically<br />
turn a consumer into a buyer and lastingly<br />
manifest a brand in the brain”, as<br />
the agency BBDO predicts?</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2010/01/emo2.JPG" alt="emo2" title="emo2" width="561" height="256" class="aligncenter size-full wp-image-96" /><br />
<img src="http://www.orangefruit.net/wp-content/uploads/2010/01/emo3.JPG" alt="emo3" title="emo3" width="348" height="346" class="aligncenter size-full wp-image-97" /></p>
<p>Well, only 30 minutes on, my brother<br />
was seized by a strong desire to go<br />
shopping, so we took him to the<br />
supermarket. What will he buy, we all<br />
wondered? ATA, of course! There’s the<br />
proof: neuromarketing really works!<br />
Yihoo!</p>
<img src="http://www.orangefruit.net/?ak_action=api_record_view&id=94&type=feed" alt="" />]]></content:encoded>
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