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<channel>
	<title>Photography Reviews &#187; software</title>
	<atom:link href="http://www.orangefruit.net/tag/software/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.orangefruit.net</link>
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		<title>Photography and communication</title>
		<link>http://www.orangefruit.net/2011/10/photography-and-communication/</link>
		<comments>http://www.orangefruit.net/2011/10/photography-and-communication/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 17:44:53 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Photography]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[Allstate]]></category>
		<category><![CDATA[allstate arena]]></category>
		<category><![CDATA[angle]]></category>
		<category><![CDATA[arena]]></category>
		<category><![CDATA[attractive object]]></category>
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		<category><![CDATA[computer]]></category>
		<category><![CDATA[computer design]]></category>
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		<category><![CDATA[concept]]></category>
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		<category><![CDATA[correct angle]]></category>
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		<category><![CDATA[dig]]></category>
		<category><![CDATA[disney concert hall]]></category>
		<category><![CDATA[Don]]></category>
		<category><![CDATA[everything]]></category>
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		<category><![CDATA[idea]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[inanimate]]></category>
		<category><![CDATA[inanimate objects]]></category>
		<category><![CDATA[ins and outs]]></category>
		<category><![CDATA[intuition]]></category>
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		<category><![CDATA[spot]]></category>
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		<category><![CDATA[staples center]]></category>
		<category><![CDATA[super model]]></category>
		<category><![CDATA[talk]]></category>
		<category><![CDATA[technical skill]]></category>
		<category><![CDATA[thing]]></category>
		<category><![CDATA[Tickets]]></category>
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		<category><![CDATA[tour]]></category>
		<category><![CDATA[United]]></category>
		<category><![CDATA[viewer]]></category>
		<category><![CDATA[Walt Disney]]></category>
		<category><![CDATA[walt disney concert hall]]></category>
		<category><![CDATA[ways of communication]]></category>
		<category><![CDATA[word]]></category>
		<category><![CDATA[word image]]></category>

		<guid isPermaLink="false">http://www.orangefruit.net/?p=257</guid>
		<description><![CDATA[Photography and communication, what are the relation within it? Photography could be one of ways of communication, the easiest example is how an image became communication within the photographer showing to others about it. That&#8217;s when we used to heard the word image that speaks them self, it means that the image does show its [...]]]></description>
			<content:encoded><![CDATA[<p>Photography and communication, what are the relation within it? Photography could be one of ways of communication, the easiest example is how an image became communication within the photographer showing to others about it. That&#8217;s when we used to heard the word image that speaks them self, it means that the image does show its power of communicate or passing its message to their viewer. Imagine it like having tour with <a href="http://www.acheapseat.com/buy_walt_disney_concert_hall_tickets.html" target="_blank">Walt Disney Concert Hall Tickets</a>, the place does speak itself, even the word Walt Disney have direct people minds to movie or playing games. These kind of image we want to create.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2011/10/comu2-300x198.jpg" alt="comu2" title="comu2" width="300" height="198" class="aligncenter size-medium wp-image-259" /></p>
<p>If photographer already understand the ins and outs of photography<br />
inanimate objects with all the effects of light, then photographing human would be technically easier. The key are get closer to concept, not just based on intuition or technical, then let the image speak it.<br />
<span id="more-257"></span><br />
Then I&#8217;d like to talk about the object of the image itself. Most of the time, creating or shooting an object and let the object stood out, is not easy for some photographer. The photographer should get the correct angle or spot that making the object all out and speak them self.</p>
<p>Some of us might think that with proper lightning would be enough making image communicate, such as hiring a super model that used to wear very minimalist outfits. The model herself have speak, but then the idea is making her much more attractive then she should be. Don&#8217;t let your image just ordinary, remember that shooting an attractive object could be done a little children as well, an the image does talk too, why? cause the object is a beautiful model.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2011/10/comu1.JPG" alt="comu1" title="comu1" width="399" height="453" class="alignnone size-full wp-image-261" /></p>
<p>And it also lead us to computer design, these days almost everything could be fix with computer software, but are you going to limit yourself with bunch of software? I guest not, don&#8217;t limit it, stay wide open, always learn and absorb knowledge, dig your technical skill, and made your image speak them self.</p>
<p>Go buy <a href="http://www.acheapseat.com/buy_staples_center_tickets.html" target="_blank">Staples Center Tickets</a>, or <a href="http://www.acheapseat.com/buy_honda_center_formerly_arrowhead_pond_tickets.html" target="_blank">Honda Center Tickets</a>, or <a href="http://www.acheapseat.com/buy_allstate_arena_tickets.html" target="_blank">Allstate Arena Tickets</a>, or <a href="http://www.acheapseat.com/buy_united_center_tickets.html" target="_blank">United Center Tickets</a>, and let sports inspire you, or you could just practice your skill with shooting moving object. There&#8217;s a lot of thing you could do.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2011/10/comu3-300x197.jpg" alt="comu3" title="comu3" width="300" height="197" class="aligncenter size-medium wp-image-263" /></p>
<img src="http://www.orangefruit.net/?ak_action=api_record_view&id=257&type=feed" alt="" />]]></content:encoded>
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		</item>
		<item>
		<title>Digital canvas printing</title>
		<link>http://www.orangefruit.net/2010/07/digital-canvas-printing/</link>
		<comments>http://www.orangefruit.net/2010/07/digital-canvas-printing/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 11:14:05 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[art style]]></category>
		<category><![CDATA[canvas]]></category>
		<category><![CDATA[canvas art]]></category>
		<category><![CDATA[canvas print]]></category>
		<category><![CDATA[Checking]]></category>
		<category><![CDATA[choice]]></category>
		<category><![CDATA[digital imaging]]></category>
		<category><![CDATA[dpi]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[era]]></category>
		<category><![CDATA[eras]]></category>
		<category><![CDATA[fit]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[high resolution]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[image quality]]></category>
		<category><![CDATA[imaging]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[insufficient funds]]></category>
		<category><![CDATA[memories]]></category>
		<category><![CDATA[photo canvas]]></category>
		<category><![CDATA[photo editing software]]></category>
		<category><![CDATA[photo image]]></category>
		<category><![CDATA[photograph]]></category>
		<category><![CDATA[piece]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[reason]]></category>
		<category><![CDATA[resolution]]></category>
		<category><![CDATA[resolution photo]]></category>
		<category><![CDATA[result]]></category>
		<category><![CDATA[scratch]]></category>
		<category><![CDATA[shape]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[something]]></category>
		<category><![CDATA[square shape]]></category>
		<category><![CDATA[style]]></category>
		<category><![CDATA[wall]]></category>
		<category><![CDATA[wall art]]></category>
		<category><![CDATA[zoom]]></category>

		<guid isPermaLink="false">http://www.orangefruit.net/?p=220</guid>
		<description><![CDATA[Welcome to the new eras, this is the era of digital imaging. Although it was consider a new industry, but its growth are considerable huge and quite progressive. The main reason is because canvas print related with art, and you could hang it, its just like piece of your photo / image with art style [...]]]></description>
			<content:encoded><![CDATA[<p>Welcome to the new eras, this is the era of digital imaging. Although it was consider a new industry, but its growth are considerable huge and quite progressive. The main reason is because <a href="http://www.canvasdezign.co.uk/" target="_blank">canvas print</a> related with art, and you could hang it, its just like piece of your photo / image with art style on it.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2010/07/wood1.jpg" alt="wood1" title="wood1" width="258" height="195" class="alignnone size-full wp-image-224" /><br />
<span id="more-220"></span><br />
There were also something to remember when choosing a photo to transfer into <a href="http://www.canvasdezign.co.uk/" target="_blank">canvas art</a>. Make sure your photo are fit with your canvas, since most of the photograph has square shape which are more fit into rectangular canvas.<br />
Even better if you got good resolution photo, cause it could be zoom as big as it can get. Some good canvas should be coated to prevent scratch and crack.</p>
<p>Checking your photo for high resolution and the image quality are also important, make sure it shouldn&#8217;t below 100 dpi. Because you will got blurry photo canvas as the result if you got it below. Some also need photo editing software to be perfectly fit with your photo canvas.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2010/07/wall.jpg" alt="wall" title="wall" width="500" height="333" class="alignnone size-full wp-image-225" /></p>
<p>And last tips is pick only everlasting photo, unless you got insufficient funds, you could select it randomly.<br />
If memories photograph just remind you of some one, or you might want something others, then the choice is <a href="http://www.canvasdezign.co.uk" target="_blank">wall art</a>.</p>
<img src="http://www.orangefruit.net/?ak_action=api_record_view&id=220&type=feed" alt="" />]]></content:encoded>
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		</item>
		<item>
		<title>Young and succesfull photographer</title>
		<link>http://www.orangefruit.net/2010/06/young-and-succesfull-photographer/</link>
		<comments>http://www.orangefruit.net/2010/06/young-and-succesfull-photographer/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 10:35:59 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[18 years]]></category>
		<category><![CDATA[ability]]></category>
		<category><![CDATA[age]]></category>
		<category><![CDATA[aspect]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[automatic]]></category>
		<category><![CDATA[back]]></category>
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		<category><![CDATA[bit]]></category>
		<category><![CDATA[camera]]></category>
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		<category><![CDATA[doesn]]></category>
		<category><![CDATA[Eating]]></category>
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		<category><![CDATA[everything]]></category>
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		<guid isPermaLink="false">http://www.orangefruit.net/?p=9</guid>
		<description><![CDATA[
Many people say that the ability of a person in photography only determined by age and hours flown. Without intending to support the
or refute these ideas, the opportunity this time we we
presents Joey Lawrence, a photographer who was only 18 years old
that we have the sensitivity, the ability and maturity of thought
a photographer. Through our [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/shot1.JPG" alt="shot1" title="shot1" width="861" height="608" class="aligncenter size-full wp-image-11" /><br />
Many people say that the ability of a person in photography only determined by age and hours flown. Without intending to support the<br />
or refute these ideas, the opportunity this time we we<br />
presents Joey Lawrence, a photographer who was only 18 years old<br />
that we have the sensitivity, the ability and maturity of thought<br />
a photographer. Through our interviews with him, we met some<br />
spontaneous answers are honest, simple but has depth of meaning.<br />
Seeing the work, thinking and extraordinary ability is inspiring<br />
us to bring a positive spirit photography enthusiasts Indonesia<br />
for glass and brave flog myself to try to keep<br />
become even better. <span id="more-9"></span></p>
<p><strong>How did you know photography. Tell us from the beginning.</strong><br />
I made some home movies when I was little about me being chased by dinosaurs&#8230;<br />
Then eventually our family got a digital camera point and shoot when I<br />
was older. Then I shot some local bands for a bit and eventually got bigger clients,<br />
better equipment and more money!</p>
<p><strong>What interesting for you about<br />
photography?</strong><br />
It makes me responsible for capturing<br />
a person and presenting them in one<br />
frame.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/shot3.JPG" alt="shot3" title="shot3" width="570" height="612" class="aligncenter size-full wp-image-13" /><br />
<strong>What makes you love travel photography?</strong><br />
Eating all the peanuts on the flights to<br />
the locations.</p>
<p><strong>When shooting travel photography.<br />
What do you want to<br />
achieved or must be achieved?</strong><br />
I am not looking so much for a photojournalistic<br />
image, I am looking for a<br />
dignified portrait. The same thought<br />
process goes to a subject in a travel<br />
portrait as a commercial portrait. I do<br />
not believe in separating style based<br />
on the subject.</p>
<p><strong>In both technical &#038; non technical<br />
aspect, what is the most<br />
important thing on doing travel<br />
photography.</strong><br />
Putting the technical things at the<br />
back of your head only, so you may use<br />
them but are not distracted by them&#8230;<br />
and of course making a portrait with<br />
dignity.</p>
<p><strong>On Non photography aspect,<br />
what should people learn or pay<br />
attention more to be a good<br />
travel photographer.</strong><br />
Learn the story of their subject, what<br />
they believe in, or at least something<br />
small about them.</p>
<p><strong>What triggering you to create a<br />
picture?</strong><br />
It is the thing that fuels my journeys,<br />
without photography I would not be<br />
pushed to meet the interesting people<br />
I do, or see the beautiful places I see. I<br />
am very blessed to have the opportunities<br />
I have.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2009/12/shot2.JPG" alt="shot2" title="shot2" width="863" height="559" class="aligncenter size-full wp-image-12" /><br />
<strong>When photography are growing<br />
faster. So many photographer<br />
have an identically the same<br />
style &#038; character. What should<br />
a photographer do to get still<br />
unique &#038; distinct?</strong><br />
It is very important to first spend some<br />
time viewing work, learning technicalities,<br />
and learning but it is also just as<br />
important to forget all about other<br />
people’s photography, and ignore the<br />
industry of it completely. When you do<br />
this, you can take a picture more honest<br />
to your vision.</p>
<p><strong>You also shoot commercial &#038;<br />
portraiture. What’s interesting<br />
about those two?</strong><br />
A new challenge every shoot.</p>
<p><strong>Which one do you like doing it<br />
most, travel photography, commercial<br />
photography or portraiture?<br />
Why?</strong><br />
I like my personal work better because I<br />
have more control over my subjects.</p>
<p><strong>What kind of photo deserved<br />
labeled as a good photo?</strong><br />
A good photo is an image that makes<br />
another photographer jealous of<br />
course!</p>
<p><strong>Share us some practical tips on<br />
making a good photos.</strong><br />
Make a lot of mistakes and experiment<br />
with everything you can.</p>
<p><strong>Not many young photographer<br />
or even they who older than you<br />
have better capability and confidence<br />
on photography. Share us<br />
some tips to at least be better on<br />
those aspect.</strong><br />
I think the best and most successful<br />
photographers are always confident<br />
but also trustworthy. If someone<br />
doesn’t trust you, they will not be able<br />
to make a good photo with you and<br />
the quality will suffer because of it. A<br />
good photographer takes time out of<br />
shooting, and adds time into investigating.</p>
<p><a href="http://www.fastcashonline.com" target="_blank">payday loan</a></p>
<img src="http://www.orangefruit.net/?ak_action=api_record_view&id=9&type=feed" alt="" />]]></content:encoded>
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		</item>
		<item>
		<title>Bruno Mercier, Photography As an Art Expression Channel</title>
		<link>http://www.orangefruit.net/2010/01/bruno-mercier-photography-as-an-art-expression-channel/</link>
		<comments>http://www.orangefruit.net/2010/01/bruno-mercier-photography-as-an-art-expression-channel/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 09:09:10 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Classic Photography]]></category>
		<category><![CDATA[Landscape Photography]]></category>
		<category><![CDATA[Photo]]></category>
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		<category><![CDATA[background]]></category>
		<category><![CDATA[book]]></category>
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		<category><![CDATA[Bruno]]></category>
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		<category><![CDATA[childhood]]></category>
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		<guid isPermaLink="false">http://www.orangefruit.net/?p=99</guid>
		<description><![CDATA[Some people who already exist photographer once said that the ability
draw a person has more or less influence on
photography skills a person. Those who have the ability to draw
good enough relatively easy to digest and develop
photographic capabilities. To confirm that opinion, we present
Bruno Mercier, a photographer who has experience working as a
illustrator and animator.


Explain to [...]]]></description>
			<content:encoded><![CDATA[<p>Some people who already exist photographer once said that the ability<br />
draw a person has more or less influence on<br />
photography skills a person. Those who have the ability to draw<br />
good enough relatively easy to digest and develop<br />
photographic capabilities. To confirm that opinion, we present<br />
Bruno Mercier, a photographer who has experience working as a<br />
illustrator and animator.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2010/01/bruno1.JPG" alt="bruno1" title="bruno1" width="463" height="462" class="aligncenter size-full wp-image-100" /><br />
<span id="more-99"></span><br />
<strong>Explain to us how you get doing photography and what makes you<br />
interest on it?</strong><br />
In fact my first steps with photography took place during my childhood. My father<br />
was really addicted with photography, and he guided me in my first approaches<br />
and tentative. But in fact during all this period I knew I preferred drawing, so, after<br />
my architecture studies I wanted to be an illustrator or a comics book author, and<br />
that’s why I started to work as a professional illustrator both for press and publishing<br />
houses. It was in the mid 1980’s.</p>
<p>In the early 1990’s I took an interest in computer graphics and 3D art, working for<br />
several animated cartoons published on CD-Roms. I also designed websites. And<br />
then, I later entered a major telecom group in France as a creation director, but,<br />
finally, in 2005, I decided to pursue an artistic career once again. My goal was to<br />
draw again, but curiously photography took place. In 2006 I bought a DSLR and<br />
I found in photography, and especially in B&#038;W, all I always wanted to tell. Today<br />
photography has become my exclusive means of artistic expression.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2010/01/bruno2.JPG" alt="bruno2" title="bruno2" width="447" height="447" class="aligncenter size-full wp-image-103" /><br />
<img src="http://www.orangefruit.net/wp-content/uploads/2010/01/bruno3.JPG" alt="bruno3" title="bruno3" width="329" height="327" class="aligncenter size-full wp-image-102" /><br />
<img src="http://www.orangefruit.net/wp-content/uploads/2010/01/bruno4.JPG" alt="bruno4" title="bruno4" width="411" height="411" class="aligncenter size-full wp-image-101" /></p>
<p><strong>You study architecture, is there<br />
anything you have learn on<br />
architecture<br />
subject that helps you creating<br />
a good picture? Please explain.</strong></p>
<p>Of course everything you learn in your<br />
life brings a lot and improve your art.<br />
Architecture is a way to understand<br />
spaces, geometry, rhythm and construction.<br />
As an image creator architecture<br />
is a great inspiration, and a great<br />
subject to shoot, of course. Architecture<br />
has inspired some of my series like<br />
« Versailles » « Cities »or « Les Ravalet ».</p>
<p><strong>A friend once said that if a photographer<br />
can draw, it helps him<br />
doing photography. What do<br />
you think about that?<br />
What’s in the drawing capability<br />
that really helps a photographer<br />
creating a photo.</strong></p>
<p>I agree with your friend. That’s exactly<br />
what I used to think.</p>
<p>You know, I drew comics for many<br />
years, and I think it’s a major art. I really<br />
learned a lot in this job. The way you<br />
have to compose a picture to tell a<br />
story, the scene cuts, the light work,<br />
importance of black, use of shadows,<br />
etc. When I look at some of my photos,</p>
<p>I recognize this influence in the means<br />
I use to take and develop the photograph.<br />
If you just look an illustration or<br />
a comic, you can easily see the means<br />
the author used to bring you in the<br />
action. In my opinion, it ‘s definitely the<br />
same process.</p>
<p><strong>You don’t have a photography<br />
education background. How do<br />
you learn it and how to still get<br />
improved time to time?<br />
</strong></p>
<p>That’s right I never learn photography<br />
at school, but my father taught me a lot</p>
<p>when I was a teenager.<br />
But when I started, in 2006, I didn’t<br />
really know what I would do with photography,</p>
<p>but when I realized my first<br />
b&#038;w photos, I did! It was a revelation..<br />
I subscribed to some Art communities<br />
on the internet in September 2006 and<br />
began to show my work. Those communities<br />
really helped me a lot to go<br />
further in each new pic or series. And<br />
it’s a fact that I have really learned a lot<br />
showing my work to others, reading<br />
critiques or single comments. Little by<br />
little I improved the style, listening to<br />
what people said on my photographs,<br />
and finally I felt the direction I want to<br />
take.</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2010/01/bruno5.JPG" alt="bruno5" title="bruno5" width="412" height="412" class="aligncenter size-full wp-image-104" /></p>
<p>wait our next conversation with Bruno in the next posts.</p>
<img src="http://www.orangefruit.net/?ak_action=api_record_view&id=99&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://www.orangefruit.net/2010/01/bruno-mercier-photography-as-an-art-expression-channel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Emotion vs. Research &#8211; Thomas Herbrich</title>
		<link>http://www.orangefruit.net/2010/01/emotion-vs-research-thomas-herbrich/</link>
		<comments>http://www.orangefruit.net/2010/01/emotion-vs-research-thomas-herbrich/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 08:59:44 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Photography]]></category>
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		<category><![CDATA[advert]]></category>
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		<category><![CDATA[agency]]></category>
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		<category><![CDATA[ATA]]></category>
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		<guid isPermaLink="false">http://www.orangefruit.net/?p=94</guid>
		<description><![CDATA[Advertising photography is – from a commercial point of view – very interesting
for photographers. These jobs are very good paid! But are the advertisement succeed?
Henry Ford said: “I know that 50% of our advertisements don’t work, but I don’t
know which half it is?” This is why ads are always tested. The companies present
their advertisements to [...]]]></description>
			<content:encoded><![CDATA[<p>Advertising photography is – from a commercial point of view – very interesting<br />
for photographers. These jobs are very good paid! But are the advertisement succeed?<br />
Henry Ford said: “I know that 50% of our advertisements don’t work, but I don’t<br />
know which half it is?” This is why ads are always tested. The companies present<br />
their advertisements to the people and ask if they understand the ad, recognise<br />
the logo, like the photo and so on. Biggest question is: “Do you remember the<br />
ad?”<br />
Photographers should take photos to remember! Advertising agencies try to find<br />
tools for making ads work better, like: show always blue sky and bright sunlight!<br />
Use colour codes – if the brand colour is green, use only green clothed models!<br />
For car ads make sure to have a sexy lady in the background! And many more<br />
rules for photographers.<br />
Pure nonsense! But this bizarre show to increase advertising effects goes on with<br />
a new tool: NEUROMARKETING.<br />
Test subjects had to watch advertisements whilst in a magnetic resonance tomograph<br />
(MRT) – and lo and behold: their brains lit up! Wow! Nobody knows yet why<br />
they lit up, but market researchers are convinced they have discovered a new line<br />
of business with “the potential to fundamentally revolutionise brand management”,<br />
via “direct access to the consumer’s brain”.<br />
Is that true? I researched myself.</p>
<p> <img src="http://www.orangefruit.net/wp-content/uploads/2010/01/emo1.JPG" alt="emo1" title="emo1" width="591" height="342" class="aligncenter size-full wp-image-95" /><br />
<span id="more-94"></span></p>
<p>First of all, we improvised an MRT. For<br />
this we used an old oven and connected<br />
it to an &#8230; erm &#8230; a cathode ray,<br />
the usual, you know &#8230; and an ironing<br />
board as an examination table. If you<br />
ask me, that’s the way the real things<br />
are built, they’re just camouflaged<br />
better!<br />
Next we needed a test person, and<br />
who better for the job than my brother<br />
Markus? In the MRT, he was shown a<br />
magazine. And there, can you see it on<br />
the monitor? His brain’s lit up!!! This is<br />
what is known as the “reward centre”. It<br />
lights up most when confronted with<br />
a washing powder advert. See: clear<br />
proof of the potential of brain research!</p>
<p>Now let’s take it a step further: I’m going<br />
to directly access the test person’s<br />
brain. With the aid of, erm &#8230; what was<br />
it called again? Ah, yes &#8230; with a magnetic<br />
resonance indoctrinator, I’m going<br />
to project my sales message about<br />
ATA, the scouring agent. “Buy ATA! ATA<br />
will make you happy!” And the brain<br />
promptly shows ATA “indoctrination”, as<br />
scientists call it.</p>
<p>So, is it really possible to “specifically<br />
turn a consumer into a buyer and lastingly<br />
manifest a brand in the brain”, as<br />
the agency BBDO predicts?</p>
<p><img src="http://www.orangefruit.net/wp-content/uploads/2010/01/emo2.JPG" alt="emo2" title="emo2" width="561" height="256" class="aligncenter size-full wp-image-96" /><br />
<img src="http://www.orangefruit.net/wp-content/uploads/2010/01/emo3.JPG" alt="emo3" title="emo3" width="348" height="346" class="aligncenter size-full wp-image-97" /></p>
<p>Well, only 30 minutes on, my brother<br />
was seized by a strong desire to go<br />
shopping, so we took him to the<br />
supermarket. What will he buy, we all<br />
wondered? ATA, of course! There’s the<br />
proof: neuromarketing really works!<br />
Yihoo!</p>
<img src="http://www.orangefruit.net/?ak_action=api_record_view&id=94&type=feed" alt="" />]]></content:encoded>
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